Market Overview

Wilsonart Brings the Outdoors In with "Nature Beckons"


17 New Abstract and Literal Biophilic Patterns Enhance Virtual Design
Library's Offerings

Biophilic Design, the architectural framework that weaves patterns of
nature into the built environment, has reached a tipping point. Numerous
scientific studies have confirmed Biophilic Design's impressive
benefits. From increased employee productivity and decreased absenteeism
to an experiment with blood donors seated in a waiting room that found
viewing imagery of nature lowered the donors' blood pressure levels and
pulse rates more than watching images of urban settings, it is no wonder
that designers are looking to Biophilic Design to advance workplace
wellness. "Nature
is Wilsonart's newest addition of abstracted and literal
Biophilic Designs, created to nourish the human-nature connection. The
17 new custom laminate designs, offered through the company's Virtual
Design Library (VDL)
, further expands the online boutique solutions
library of patterns in the areas of abstracts, materials and woodgrains.

This press release features multimedia. View the full release here:

Pumpkin Honeycomb | Matte Finish | Y0662-60 A small-scale hexagon design in a dark orange color from ...

Pumpkin Honeycomb | Matte Finish | Y0662-60 A small-scale hexagon design in a dark orange color from the Wilsonart Spectrum line. (Photo: Business Wire)

"Biologist Edward O. Wilson, back in 1984, was the first to introduce
the idea that we humans have an innate connection to nature," said
Andrea Flint, Sr. Product Designer, Wilsonart. "On average, we spend
about 90 percent of our time indoors or in cars. When we are outdoors,
all too often we are glued to our smartphones and oblivious to the
natural world around us. Biophilic Design, with its nature-inspired
patterns, forms and textures, helps reinforce our inborn connection to
the natural world and balance our need for it even when we are inside."

From bold, green, graphic designs inspired by a soaring canopy of trees
to rustic white-washed woods and the sweet, hexagonal prismatic wax
cells of a honeycomb, Nature Beckons offers unique Biophilic Design
solutions that are a wonderful addition to any space. The series of
Honeycomb patterns are the first new pattern expansion within
Wilsonart's Spectrum
. Launched in 2016, the Spectrum category of design pairs
subtle, layered designs within a spectacular range of colors. Nature
Beckons also features Wilsonart's signature soft-to-the-touch ‘Soft
finish on two, stunning Tulipwood designs. "With this launch,
our Virtual Design Library now offers 466 curated laminate patterns,"
Flint observed. "Our Virtual Design Library offers the variety of looks
and design textures not found in traditional laminate launches. Combine
this with our speed-to-market and commitment to service, the Virtual
Design Library commands an important role in resources architects and
designers are looking to tap." The 17 new patterns in Nature Beckons can
be viewed in the Wilsonart
and feature:

Canopy – A bold, green, graphic design, this medium-scale pattern is
inspired by the canopy of a tree that has been fractured by sunlight
into diamonds, like a kaleidoscope.

Swirling Fields – A large-scale graphic design, this grey-on-grey
pattern is full of organic swirling lines.

Dappled Cement – Reminiscent of textured concrete, various shades of
light grey dominate this large-scale geometric design.

Dappled Concrete – Also reminiscent of textured concrete, this
large-scale geometric design has various shades of grey and darker

Woven Reeds – This textile-inspired design in earthy green has a
medium-scale fractured geometric pattern.

Woven Clouds – A textile inspired design in warm white and grey, this is
a medium-scale fractured geometric pattern.

Monkeypod Wood – A celebrated, exotic wood from Hawaii, this wood design
is large-scale and has a range of rich brown colors and dark grain

Brown Tulipwood – A soft grained wood design in medium warm-toned brown,
this stunning large-scale wood pattern has dark brown heartwood.

Natural Tulipwood – A soft grained wood pattern in a range of light
taupe, this large-scale design has dramatic dark brown sapping.

Cedar – A wood design with tight vertical and tight grain lines, the
heartwood in this veneer look is a uniform reddish-brown color.

Digital Lumber – An abstracted, rustic, white-washed wood design, this
large-scale pattern has warm neutral wood tones balanced throughout.

Digital Timber – An abstracted, rustic wood design, the colors in this
large-scale pattern are taupe, brown and black.

Oat Honeycomb – A small-scale hexagon design, this medium warm neutral
color is in the Spectrum line.

Teal Honeycomb – A small-scale hexagon design in a teal color, this is
another Spectrum line pattern.

Crimson Honeycomb – A small-scale hexagon design in a crimson color, is
a Spectrum line pattern.

Pumpkin Honeycomb – A small-scale hexagon design in a dark orange color
from the Spectrum line.

Dark Honeycomb – A small-scale hexagon design in deep indigo color from
the Spectrum line.

These new engineered natural surface materials are applicable to
healthcare, retail, hospitality and education markets.

About Wilsonart
Wilsonart, a world leading engineered surfaces
company, is driven by a mission to create surfaces people love, with
service you can count on, delivered by people who care. The company
manufactures and distributes High Pressure Laminate, Quartz, Solid
Surface, Coordinated TFL and Edgebanding and other engineered surface
options for use in the office, education, healthcare, residential,
hospitality and retail markets. Operating under the Wilsonart®,
Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard™, Shore™, Mermaid™,
Ralph Wilson®, KML®, Laminate Works® Dallas and Durcon® brands, the
company continuously redefines decorative surfaces through improved
performance and aesthetics. For more information, visit
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