Market Overview

AdSwerve Acquires Analytics Pros


The Denver-based Google Marketing Platform Partner acquired one of
Google's largest Analytics partners and resellers, Seattle-based
Analytics Pros.

a leading Google Marketing Platform Partner, announced today it has
acquired Seattle-based Analytics
Pros, Inc.
– a top Google Analytics 360 and Google Cloud partner and
reseller. This acquisition, funded by private equity investment firm
Abry Partners, creates one of the only companies in the world that
provides service across the entire spectrum of the Google Marketing
Platform, which includes DoubleClick, Google Analytics and the Google
Marketing Cloud.

Founded in 2009, AdSwerve has deep programmatic media buying expertise
and has historically been one of Google's leading DoubleClick partners,
focusing on onboarding, training, implementation and support. Now that
the firm has acquired Analytics Pros, it is positioned to be a leader in
the newly combined market created by Google's strategic consolidation of
DoubleClick and Google Analytics 360 Suite products into a single Google
Marketing Platform.

"We see this as an opportunity to close the gap between ad technology
and marketing technology, allowing AdSwerve to build the services our
clients demand," said AdSwerve CEO Clint Tasset. "By bringing Analytics
Pros into AdSwerve, we can instantly offer a start-to-finish service
model across the entire Google platform, while adding additional
marketing cloud solutions and predictive analytics."

Analytics Pros CEO Vicki O'Meara added, "We're thrilled to bring
together market-leading media and measurement capabilities for
data-driven marketers who seek to activate their data to fuel their

Analytics Pros team members located across North America and Europe help
brands measure and analyze trillions of data interactions and deliver
business intelligence solutions through big data and machine learning.
The addition of Analytics Pros will bring AdSwerve's combined headcount
to more than 120, driving more than $100M in estimated gross revenue in

Tyler Wick, partner at Abry Partners, stated, "Abry Partners is
delighted to join with AdSwerve to fund the acquisition of Analytics
Pros and future growth initiatives. The combined platform will offer
marketers and agencies the market leading solutions and services across
the Google Marketing Platform."

The Analytics Pros brand will transition to AdSwerve as of January 1,

For more information, please contact Melissa Hourigan at
or 720-608-1919

About AdSwerve

Headquartered in Denver, CO, AdSwerve is a technology solutions provider
for online advertisers and marketers. As a Google Marketing Platform
partner, AdSwerve provides implementation, technical training, support
and strategic consulting for Google's advertising technology products to
companies and agencies marketing online.

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