Market Overview

The Global Market for Data Management Platforms to 2026: Analysis by Platform Type, Data Type, Data Source, End User, and Geography -


The "Data
Management Platform - Global Market Outlook (2017-2026)"
has been added to's offering.

According to the report, the market accounted for $1,399.7 million in
2017 and is expected to reach $5,177.5 million by 2026 growing at a CAGR
of 15.6%.

Rising adoption of data management platforms among advertisement & PR
agencies, increase in the effectiveness of the audience engagements and
rise in the use of data management platform among the end users are some
of the major factors propelling the market. However, time and resource
invested in formulating a strategy for users hinders the market growth.

By end user, the publisher segment is anticipated to witness higher
growth due to continuous growth in digital marketing technology through
different channels such as social, video, and mobile, which is expected
to increase revenue of publishers. DMP has several benefits to offer for
publishers as they make content more relevant, helps in making the
advertisers campaigns perform better and increases the value of the
publication and improves content personalization.

Geographically, North America dominated the market due to increase in
online customer and internet usage, rise in technological advancements
and connected devices.

Key Topics Covered

1 Executive Summary

2 Preface

3 Market Trend Analysis

4 Porters Five Force Analysis

5 Global Data Management Platform Market, By Platform Type

6 Global Data Management Platform Market, By Data Type

7 Global Data Management Platform Market, By Data Source

8 Global Data Management Platform Market, By End User

9 Global Data Management Platform Market, By Geography

10 Key Developments

11 Company Profiling

  • Adobe Systems, Inc.
  • Cloudera Inc.
  • Cxense ASA
  • IgnitionOne, Inc.
  • Informatica
  • KBM Group LLC
  • Krux Digital Inc
  • Lotame Solutions Inc.
  • MediaMath Inc.
  • NeuStar, Inc.
  • Oracle Corporation
  • Rocket Fuel, Inc.
  • SAP SE
  • SAS Institute
  • Turn Inc
  • V12 Group Inc.

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