Market Overview

Stock Plan Administrators Tackle Key Challenges at E*TRADE's Annual Corporate Services Conference


#1 challenge selected by stock plan administrators is managing
performance awards; subject matter experts weigh in during industry

E*TRADE Financial Corporate Services, Inc. recently hosted Directions,
its annual equity compensation conference, during which attendees
unpacked core challenges facing the industry, including those uncovered
in E*TRADE's annual corporate client survey, in which administrators
were asked what they're most concerned about in the year ahead.1

  1. 52% said managing performance award metrics. With
    performance-based grants becoming an increasingly common form of
    equity compensation, administrators are seeking support and education
    on how to manage this complex award.
  2. 43% said financial accounting and reporting. Administrators are
    exposed to a host of common reports, but they struggle with
    determining which one will give them what they need in a timely manner.
  3. 38% said participant education. Administrators seek tools to
    quickly and concisely answer participants' equity compensation
    questions both on a broad scale and at the individual level.

"As performance-based equity awards evolve, administrators need to scale
their plan administration, operations, and education," said Scott
Whatley, President of E*TRADE Financial Corporate Services. "In speaking
with our clients during this past Directions conference, it was clear
this challenge is top of mind. Fortunately, the gathering serves as the
ideal venue to bring together stock plan administration professionals,
tackle challenges head-on, and share industry insights."

Directions is one of the nation's leading and longest-running
conferences for stock plan professionals. This year, the conference had
record attendance, with almost 600 attendees from across various
industries like health care, technology, retail, media, and more.
Throughout this year's conference, attendees had the opportunity to
participate in a variety of programs, including:

  • 40 hands-on experiences with E*TRADE's #1-rated equity compensation
    platform,2 Equity Edge Online®, and training to
    help work through financial accounting and reporting challenges like
    expensing, dilution, and forecasting.
  • Breakout sessions with industry thought leaders to understand
    performance award setup, goal record management, metrics tracking,
    reporting, and expensing considerations.
  • Demonstrations of participant communication tools, like Broadcast
    messages, the Participant Communication Center, and the new Knowledge
    Center, which delivers stock plan education for participants through
    articles, videos, and more.

Feedback from the most recent Directions conference was overwhelmingly

  • Almost 10 out of 10 (99%) of surveyed attendees would recommend
    the event to a peer.
  • More than nine out of 10 (96%) said the overall experience was
    "Very Good" or "Excellent".
  • More than nine out of 10 (94%) said they will likely attend
    Directions 2019.

Programming for Directions 2019 is well underway, and next year's
conference will be held in Palm Springs, California, from Tuesday, May
14 to Friday, May 17, 2019. To learn more about the event and E*TRADE's
equity compensation offering, visit

1. E*TRADE Financial Corporate Services, Inc. annual survey fielded from
February 15, 2018, to March 16, 2018, to all corporate clients of record.

2. As of June 30, 2017, Group Five Stock Plan Administration Benchmark
Study and Financial Reporting Benchmark Study rated Equity Edge Online®
highest in Loyalty and Overall Satisfaction for the sixth consecutive
year (2012–2017) among all plan sponsors who use a commercial system to
manage the recordkeeping of their stock plans in-house. Group Five, LLC
is not affiliated with E*TRADE Financial Corporate Services, Inc. or the
E*TRADE Financial family of companies.

3. E*TRADE Financial Corporate Services, Inc. annual Directions
conference survey fielded from Tuesday, May 8, 2018, to Thursday, May
31, 2018.

For useful insight from E*TRADE and third-party investment
professionals, follow the company on Twitter, @ETRADE.

About E*TRADE Financial and Important Notices

The E*TRADE Financial family of companies provides financial services,
including trading, investing, banking, and managing employee stock
plans. Employee stock plan solutions are offered by E*TRADE Financial
Corporate Services, Inc. Securities products and services are offered
by E*TRADE Securities LLC (Member FINRA/SIPC). Commodity futures
products and services are offered by E*TRADE Futures LLC (Member NFA).
Managed Account Solutions are offered through E*TRADE Capital
Management, LLC, a Registered Investment Adviser. Bank products and
services are offered by E*TRADE Bank, a Federal savings bank,
Member FDIC, or its subsidiaries. More information is available at

In connection with stock plan solutions offered by E*TRADE Financial
Corporate Services, Inc., E*TRADE Securities LLC provides brokerage
services to stock plan participants.
E*TRADE Financial, E*TRADE,
and the E*TRADE logo are trademarks or registered trademarks of E*TRADE
Financial Corporation. ETFC-G

© 2018 E*TRADE Financial Corporation. All rights reserved.

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