Market Overview

China Luxury Affluent Insights Report 2017-2018 -


The "Affluent
Insights 2017-18: China Luxury Report"
report has been added to's

The Affluent Consumer continues to drive the consumption of luxury goods
and experiences globally. Brands need to increasingly monitor the pulse
of these discerning consumers in order to win in a competitive market.
In this report, we delve into the purchasing behaviour, motivations,
media channels, and brand preferences of the affluent consumers when it
comes to purchasing premium and luxury products and services.

We cover almost 500 premium brands across the following categories:
fashion/accessories, watches, jewelry, alcohol, hotels/cruises, and
skincare. The findings are based on interviews among 629 affluent
individuals (with annual household income above RMB350,000), which
includes 300 millionaires (those with US$ 1 million+ in investable
assets). Part of the results are trended to past 2 years.


China is becoming the largest consumer market in the world. Luxury,
travel, and financial services brands are all increasing their presence
in the Middle Kingdom, and branching outside of the Tier 1 cities of
Beijing, Shanghai, Guangzhou and Shenzhen into Tier 2 and even Tier 3
cities, where China's affluent class is growing the fastest. While many
brands have relied heavily on overseas spending from outbound tourism,
they are renewing their focus on their physical presence in Chinese
cities, including at luxury outlets. This is not to say that the
affluent Chinese are not buying luxury goods when they travel - far from
it. In fact, 2 out of 3 affluent consumers still mainly buy luxury goods
while they are abroad, with Japan being the most popular overseas
shopping destination.

Key Topics Covered:

  1. The Definition of Luxury
  2. Experiences from Luxury Brands
  3. Next Luxury Purchase
  4. Expectations from Luxury Brands
  5. Luxury Purchase Preferences
  6. Millionaires' Luxury Preferences
  7. Motivations to Buy Luxury Brands
  8. Luxury and Social Media
  9. Top Social Media Celebrities/Influencers
  10. Luxury Category Purchasing
  11. Luxury Spending Outlook
  12. Share of Wallet
  13. Luxury Purchase Channels
  14. Motivations to Buy Luxury Online
  15. Buying Luxury Online
  16. Luxury Shopping Websites
  17. Preferred Online Payment Mode

For more information about this report visit

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