Market Overview

Mercedes-Benz USA Continues Expansion of Training Programs to Help Solve U.S. Technician Shortage

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Mercedes-Benz USA (MBUSA) continues to expand its technician training
and development programs to tackle the critical shortage of qualified
automotive technicians in the U.S. The luxury automotive manufacturer,
which recently became the first to establish a Registered Apprenticeship
Program for veterans through the U.S. Department of Veterans Affairs,
today launched a partnership with Jefferson Community & Technical
College (JCTC) in Louisville, Kentucky. This partnership is the latest
addition to a growing number of technician education programs offered by
MBUSA.

Announced at a ribbon cutting ceremony that included remarks by Kentucky
Governor Matt Bevin, Kentucky Secretary of Education and Workforce
Development Derrick Ramsey, Mayor of Louisville Greg Fischer and MBUSA
Vice President of Customer Service Christian Treiber. The partnership is
the first-of-its-kind in the state and an important addition to the
curriculum at JCTC.

"The Mercedes-Benz partnership with JCTC will help to meet a critical
and immediate need for qualified, skilled automotive technicians," said
Governor Bevin. "This innovative collaboration with an iconic,
world-class company is a perfect addition to the Commonwealth's
top-notch registered apprenticeship programs. High-tech, cutting-edge
educational training programs such as this one are strengthening
Kentucky's workforce and positioning our citizens and businesses for
sustained success."

The JCTC educational program prepares students to become a level one
Mercedes-Benz Certified Systems Technician in just three semesters.
Students will train on Mercedes-Benz vehicles, intern at a Mercedes-Benz
dealership and have the opportunity to gain full-time employment after
completing the program.

"The new Mercedes-Benz and Jefferson partnership is where the rubber
meets the road," said JCTC president Dr. Ty J. Handy. "Employers in the
Louisville area depend on us to grow the workforce in order to fill
thousands of vacant positions. This program answers that call."

This is the most recent example of MBUSA's efforts to elevate technician
training and meet the needs of its dealerships across the nation. The
company currently offers Mercedes-Benz DRIVE, which became part of the
government's National Apprenticeship System in 2017 and is the first
automotive dealership-focused training program certified by U.S.
Department of Labor, Department of Veterans Affairs and National
Association of State Approving Agencies. Offered to veterans and
nonveterans, the technician training is available with nearly 400 seats
in locations across the country including Long Beach, Calif.; Dallas,
Texas; Jacksonville, Fla.; and coming in 2019, Robbinsville, N.J. MBUSA
also offers an ongoing training program with Gwinnett Technical College,
one of Georgia's largest technical colleges, with plans to introduce
more in the coming years.

"The need for educational programs like these are important as we face
an acute shortage of qualified technicians," said Christian Treiber.
"The shortage largely comes from the outdated image of mechanics and
increase in demand. Today's mechanics must now have a completely
different skillset; they are technologists that cater to increasingly
complex vehicles. Training programs like the ones at JCTC are critical
to help close this technician gap."

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for
the distribution, marketing and customer service for all Mercedes-Benz
products in the United States. MBUSA offers drivers the most diverse
lineup in the luxury segment with 15 model lines ranging from the sporty
CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG
GT R.

MBUSA is also responsible for Mercedes-Benz Vans and smart products in
the U.S. More information on MBUSA and its products can be found at www.mbusa.com,
www.mbsprinterusa.com
and www.smartusa.com.

Accredited journalists can visit our media site at www.media.mbusa.com.
Follow us on Twitter @MBUSAnews

About Jefferson and KCTCS

Jefferson Community & Technical College is the largest of the 16
colleges forming the Kentucky Community & Technical College System
(KCTCS) with more than 12,000 students. Jefferson prepares students for
transfer into baccalaureate programs and for high-wage, high-demand
careers. The Kentucky Community & Technical College System is the
Commonwealth's largest postsecondary institution with more than 70
campuses. KCTCS is also Kentucky's largest provider of workforce
training and online education. Through partnerships with business and
industry, the system aligns its programs to meet the needs of local
employers. For more information, visit kctcs.edu.

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