Market Overview

Strategy Analytics: Global Connected TV Device Installed Base Breaks Through the One Billion Unit Milestone


According to the latest quarterly research from Strategy Analytics,
more than one billion Connected TV devices are now in use worldwide.
Connected TV devices allow users to stream over the top video content to
the television screen and include the sub-categories of Smart TVs, Smart
Blu-ray Players, Game Consoles and Digital Media Streamers. Smart TVs
have been consistently gaining share in the market and now stand at
nearly 60% of the total installed base of devices. Samsung has drawn
level with Sony at the top of the rankings in terms of overall Connected
TV device units installed and the Korean company is poised to take the
outright lead in the second half of 2018. Strategy Analytics' latest
Connected TV Device report "Global Connected TV Device Vendor Share: Q2
2018" provides detailed quarterly shipment and installed base metrics
for the world's top eighteen Connected TV device vendors.

This press release features multimedia. View the full release here:

Global Connected TV Device Installed Base Q2 2018: 1040 Million Units. Numbers are rounded. (Graphic ...

Global Connected TV Device Installed Base Q2 2018: 1040 Million Units. Numbers are rounded. (Graphic: Business Wire)

The full report with comprehensive market breakdown is available here:

David Watkins, Director at Strategy Analytics commented that,
"The popularity of connected TV devices, in particular Smart TVs and
dedicated media streaming devices such as Roku, Amazon Fire TV and
Chromecast, has grown dramatically over the last few years and has led
to a fundamental shift in how consumers view and engage with content on
the TV set. Companies such as Roku have managed to build hugely
successful businesses selling dedicated streaming devices on the back of
this trend towards the online consumption of video in the living room.
In fact we expect more than 55 million digital media streamers to ship
globally this year although this will be overshadowed the 150 million
plus Smart TV market."

David Mercer, Vice President at Strategy Analytics added, "Sony
has long been the global leader in Connected TV devices in terms of
devices installed in homes thanks not only to its strength in Smart TV
and Blu-ray but also as a result of its leading position in the global
game console market. However, as Smart TVs take an ever-growing share of
the overall market, Samsung will replace Sony at the top of the device
footprint rankings later this year thanks to its dominant position in
the world's Smart TV market."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.

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