Market Overview

Go Bowling scores 'a Turkey' in the 92nd Annual Macy's Thanksgiving Day Parade®

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The premiere destination for bowling enthusiasts joins the line-up of
the famed holiday spectacle with an array of elements creating the
ultimate bowling scene down the streets of Manhattan

Go
Bowling
, America's premiere destination for bowling news, game tips
and events will join the 92nd Annual Macy's Thanksgiving Day
Parade® with a unique collection of balloonicles and
specially created vehicles depicting the fun and whimsy of the game. On
Thursday, November 22nd, the Go Bowling elements will score
strikes down the line of march, recreating one of America's favorite
family sports for more than 3.5 million spectators lining the streets of
Manhattan and more than 50 million viewers nationwide.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180813005405/en/

Bowling will be featured for the first time in the Macy's Thanksgiving Day Parade with an interactiv ...

Bowling will be featured for the first time in the Macy's Thanksgiving Day Parade with an interactive exhibition showcasing the fun of the sport. (Graphic: Business Wire)

"Bowling brings people together for fun and celebration just like the
Macy's Parade," said Jordan Dabby, vice-president Partnership Marketing
for Macy's Thanksgiving Day Parade. "Our new and exciting partnership
with Go Bowling highlights an activity that more than 67 million people
love every year. We are thrilled to welcome Go Bowling to the Macy's
Parade family and hope the entire country enjoys the most unique Turkey
Day bowling tournament they've ever seen."

"The Macy's Thanksgiving Day Parade is considered the start of the
holiday season and an event that families across the country gather to
watch and create memories," said Randy Thompson, president of the
Bowling Proprietors' Association of America. "There's also nothing
better than families and friends getting together over the holidays and
having fun on the lanes. Our participation in the parade provides
families a great reminder of this."

On Thanksgiving Day, the holiday bowling scene will come to life through
nine specially created elements showcasing the fun of the game. Two
14-foot long red and blue striped bowling shoe vehicles will kick-off
the revelry, followed by six, 16-foot tall bowling pin balloonicles (a
Macy's Parade hybrid inflatable and vehicle). To complete the
exhibition, a 14-foot wide bowling ball balloonicle will try to record
strikes all morning as the Thanksgiving game progresses down the streets
of New York City. Go Bowling's debut will mark the largest presentation
of balloon elements showcasing one partner in the Parade's history.

The 92nd Annual Macy's Thanksgiving Day Parade airs
nationwide on NBC-TV on Thursday, Nov. 22, 2018 from 9:00 AM – Noon; in
all time zones.

About Go Bowling

Go Bowling is the destination for bowling fans and enthusiasts seeking
news and information about one of America's favorite pastimes and the
nation's number one participatory sport. With more than 67 million
people taking to the lanes every year, Go Bowling is a one-stop location
where people of all ages can go to satisfy their love of bowling.
Consumers turn to Go Bowling every day to find bowling fun – discovering
new bowling centers and tips to use on the lanes, event news and great
deals at more than 1,700+ family-friendly bowling centers across the
country.

About the Macy's Thanksgiving Day Parade

With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy's Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For more than 90 years, the
Macy's Thanksgiving Day Parade has marked the official start of the
holiday season. Growing in size and scale, the Parade proudly marches
down a more than 2-mile route in New York City with more than 8,000
participants in tow including Macy's employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America's best marching bands, fabulous floats
and Macy's signature giant helium character balloons. For more
information on the Macy's Parade, please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.

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