Market Overview

605 Names Doug MacDonald Executive Vice President of Sales


MacDonald, an advanced media veteran with over 20 years of
experience, will develop 605's sales strategy

605, an advanced data and analytics company focused on the media and
entertainment industries, today announced the appointment of Doug
MacDonald as Executive Vice President of Sales. MacDonald is an advanced
media veteran who brings over 20 years of experience and executive sales
leadership to his role at the company, with deep expertise in data
analytics, SaaS business development and audience-based data solutions
in media and advertising technology.

In his position at 605, MacDonald will be an integral part of the
executive leadership team, responsible for overseeing the development of
the overall sales strategy and plan for the company. He will lead all
aspects of sales and account management functions in support of the
company's growth objectives, and collaborate across all of 605's
departments to further develop its suite of products and services.

MacDonald will lead direct sales of 605's advanced advertising and
measurement solutions to national advertisers and agencies in addition
to business development activities with industry partners and alliances.
He will report to Ben Tatta, 605's President and Co-Founder.

"Doug's deep expertise in leveraging data and cutting-edge advertising
technology – combined with his track record of leading both large-scale
sales organizations and startups alike – will be a major asset to the
entire 605 organization," said Kristin Dolan, Founder and CEO of 605.
"He is an experienced leader with the ability to drive 605's commercial
vision, mission and strategy. As we continue to grow our business, I am
confident that Doug, with his proven executive sales leadership and
knowledge of the changing industry landscape, will be a valuable
addition to our ranks."

"It is an exciting time to be in this industry, and I am thrilled to
join the 605 team to build out the sales strategy and plan for a
business that has so much to offer," added MacDonald. "The 605 team is
talented, entrepreneurial, and deeply ingrained in this industry. I look
forward to bringing my experience to bear as we further the company's
mission to drive critical improvements in audience measurement and
television analytics, changes that are needed more than ever amid
today's constantly-evolving viewing landscape."

Prior to joining 605, MacDonald most recently served as Senior Vice
President of Digital Solutions at V12 Data, an omnichannel data
provider. Before that, he served as Vice President of Business
Development at media analytics company Deep Root Analytics. Over the
course of his career, MacDonald also held leadership roles at mobile
platform company Celtra Inc., and, an early pioneer of
programmatic video.

MacDonald is a graduate of Berklee College of Music in Boston, MA, where
he earned a degree in Commercial Arranging. In the spring of 2015, Doug
was elected to the Board of Trustees at Music for All Seasons, a
nationally recognized non-profit whose award-winning program, "Voices of
Valor," helps military veterans through musical expression.

About 605

605 is an independent audience measurement and analytics company that
utilizes census-level, authenticated TV data to help media,
entertainment and sports clients optimize their programming and
advertising investments. The company was created by Dolan Family
Ventures, a company making strategic investments in data, analytics and
technology-based businesses, through its acquisition of Analytics Media
Group and data partnerships with an extensive network of partners across
the country. To learn more, visit our website at

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