Market Overview

Strategy Analytics: Google Closes Gap on Amazon in Global Smart Speaker Market in Q2 2018


According to the latest quarterly research from Strategy Analytics,
Amazon's global smart speaker share of shipments fell to 41% in Q2 2018
from 44% in Q1 and 76% in Q2 2017. By contrast Google has increased its
share to 28% in Q2 2018, up from 16% during the same period last year.
Alibaba finished third with Apple and rounding out the top five.
Strategy Analytics' latest smart speaker report "Smart Speaker Vendor &
OS Shipment and Installed Base Market Share by Region: Q2 2018" provides
detailed quarterly metrics for the top twenty smart speaker vendors and
leading fourteen voice operating systems worldwide.

This press release features multimedia. View the full release here:

Global Smart Speaker Market by Vendor Q2 2018. Numbers are rounded.

Global Smart Speaker Market by Vendor Q2 2018. Numbers are rounded.

The full report with comprehensive market breakdown is available here:

David Watkins, Director at Strategy Analytics commented that,
"Amazon and Google accounted for a 69% share of global smart speaker
shipments in Q2 2018 down from over 90% in Q2 2017. The drop is not only
a reflection of growing competition in the smart speaker market but also
Amazon and Google's inability to break into the fast growing Chinese
market that is dominated by local powerhouse brands such as Alibaba, and Baidu. China has the potential to be a hugely lucrative
market for smart speakers and the voice assistant platforms that power
them and Google's recent $500 million strategic partnership with Chinese
ecommerce giant is a sign that it is deadly serious about not
missing the opportunity."

David Mercer, Vice President at Strategy Analytics added, "Google
and Amazon's pursuit of volume over margin is making life very difficult
for vendors entering the market with products that offer similar
features. However, the more premium end of the market does offer
opportunity to vendors who can entice consumers with superior build and
audio quality. Early adopters of low-cost smart speakers such as the
Echo Dot or Google Home Mini and who are now looking to buy a second
device will be a key target demographic for such vendors. Apple has
established an early lead in the premium smart speaker market,
benefiting from a fiercely loyal fan base and strong momentum behind its
Apple Music service. However, we expect the higher end smart speaker
market to grow and become much more competitive moving forwards as
vendors such as Samsung with its Galaxy Home speaker look to capitalize
on the growing acceptance of voice as an established control mechanism."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.

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