Market Overview

Global Heat-Not-Burn Tobacco Products Market 2018-2022 to Post a CAGR of 24% Over the Next Five Years| Technavio


The global heat-not-burn tobacco products market is expected to post a
CAGR of over 24% during the period 2018-2022, according to the latest
market research report by Technavio.

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Technavio has published a new market research report on the global heat-not-burn tobacco products ma ...

Technavio has published a new market research report on the global heat-not-burn tobacco products market from 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the cost effectiveness
of heat-not-burn tobacco products. Since the year 2014, the
cost-effectiveness of these products has been accelerating demand across
different geographical regions. Heat-not-burn tobacco devices and
capsules are relatively more economical than conventional tobacco
products as the increasing taxes on traditional cigarettes have raised
their prices considerably. Therefore, heat-not-burn tobacco products are
a popular option for millennials and adolescent users as they constitute
the most price-sensitive demographic cohort.

This market research report on the global
heat-not-burn tobacco products market 2018-2022
also provides an
analysis of the most important trends expected to impact the market
outlook during the forecast period. Technavio classifies an emerging
trend as a major factor that has the potential to significantly impact
the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing

In this report, Technavio highlights the increasing number of mergers
and acquisitions by global firms as one of the key emerging trends in
the global heat-not-burn tobacco products market:

Global heat-not-burn tobacco products market:
increasing number of mergers and acquisitions by global firms

Since 2010, many large vendors in the tobacco market have been focusing
on mergers and acquisitions with several small pure-play vendors in the
e-cigarette and heat-not-burn tobacco products industries. This helps
the large players gain presence in the emerging new generation products
market and increase their market share. Several large vendors are
expected to acquire small and regional suppliers during the forecast

"The market for heat-not-burn tobacco products is anticipated to have
an optimistic outlook due to advantages such as less cost, and it being
perceived as a safer option as compared to conventional cigarettes,"
a senior analyst at Technavio.

Global heat-not-burn tobacco products market:
Segmentation analysis

This market research report segments the global heat-not-burn tobacco
products market by product (heat-not-burn tobacco devices, heat-not-burn
tobacco capsules, heat-not-burn tobacco vaporizers) and geographical
regions (APAC, EMEA, and the Americas).

The APAC region led the market in 2017 with a market share close to 86%
of the market share, followed by EMEA and the Americas respectively. One
of the factors contributing to the rise in demand for heat-not-burn
products is the perception that these products are a safer alternative
to smoking tobacco directly.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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