Market Overview

Asia-Pacific Ready-To-Drink (RTD) Coffee Market 2018-2023: A $2.87 Billion Market by 2023 -


The "Asia-Pacific
Ready-To-Drink (RTD) Coffee Market - Growth, Trends, and Forecast (2018
- 2023)"
report has been added to's

The Asia-Pacific RTD coffee market is expected to be valued at USD 2.42
billion in 2018 and is expected to register a CAGR of 3.5% and mature
into a USD 2.87 billion market by 2023.

It is a recently developed concept wherein the beverage is sold in a
convenient, directly consumable form. Despite being marketed as a young
and urban phenomenon, RTD consumers can be from almost all demographic

The instant nature and convenience offered by RTD coffee are important
drivers. The nature of the product makes it a highly trend-driven
market, and as such, a certain element of innovation is constantly in

Regarding the major access points, iced products with longer shelf life
provide major opportunities, along with liquid coffee concentrates and
frozen concentrates. The latter holds importance for bulk buyers, such
as restaurants and offices.

The major constraint for the market is in adapting to regional tastes
and preferences. Specific regions, where consumers are habituated to hot
or freshly ground coffee, take a considerable time and reluctance in
adapting to the new tastes. Extensive marketing and use of locally
sourced products are essential in countering this perception.

Key Developments

  • October 2016 - Ajinomoto Co., Inc. acquired the trademarks that are
    currently licensed to Ajinomoto General Foods, Inc. and other rights
    including Blendy and MAXIM from a group company of Jacobs Douwe
    Egberts B.V. for EUR 225 million.
  • April 2015 - Asahi Group Holdings Southeast Asia Pte. Ltd. (Asahi)
    opened a plant in Sukabumi, Indonesia, with a total investment of USD
    54.3 million. The plant was expected to produce bottled tea Ichi Ocha
    and bottled coffee Cafela as its flagship products.

Key Topics Covered

1. Introduction

2. Market Insights

3. Market Dynamics

4. Market Segmentation

5. Regional Market Analysis

6. Competitive Landscape

7. Company Profiles

  • Ajinomoto General Foods Inc.
  • Asahi Group Holdings Ltd.
  • Cargill Inc
  • Coca-Cola Company
  • Dr. Pepper Snapple Group
  • Dunkin Brands Group
  • Ferolito Vultaggio & Sons
  • Green Mountain Coffee Roasters
  • Japan Tobacco Inc.
  • Lotte Chilsung Beverage Co.
  • Monster Beverage Co.
  • Pepsico Inc.
  • Pokka Group San Benedetto S.A.
  • Bucks Corporation

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