Market Overview

SmackDown® 1000 Set for October 16

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Tickets Available This Friday

The historic 1,000th episode of WWE® SmackDown Live
will take place from the Capital One Arena in Washington, DC on Tuesday,
October 16, 2018, and air live on USA Network at 8/7C. Tickets are
available starting this Friday, August 17 at 10 am ET at the Capital One
Arena box office, via www.ticketmaster.com,
or by calling 1-800-745-3000.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180813005350/en/

"1,000 episodes is a tremendous milestone reinforcing the longevity and
popularity of WWE," said Vince McMahon, WWE Chairman & CEO. "But it's
only the beginning, and the best is yet to come for SmackDown."

On air since 1999, SmackDown Live is the second-longest running
weekly episodic cable television show in U.S. primetime history, only
behind Monday Night Raw. SmackDown Live is currently among
the most-watched, regularly scheduled programs on primetime cable and
delivers more viewers in primetime than any cable network in the U.S.
(2.9 million average viewers). SmackDown Live has aired more
original episodes than some of the most popular television series of all
time, including The Simpsons, Gunsmoke, Lassie and Monday Night Football.

SmackDown Live has also helped launch the careers of pop-culture
icons including Dwayne "The Rock®" Johnson, John Cena®,
Undertaker®, Triple H®, "Stone Cold®"
Steve Austin and The Bella Twins™.

About WWE

WWE, a publicly traded company (NYSE:WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 800 million homes worldwide in 24 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.

Additional information on WWE (NYSE:WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent
names, images, likenesses, slogans, wrestling moves, trademarks, logos
and copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of their
respective owners.

Forward-Looking Statements: This press
release contains forward-looking statements pursuant to the safe harbor
provisions of the Securities Litigation Reform Act of 1995, which are
subject to various risks and uncertainties. These risks and
uncertainties include, without limitation, risks relating to: WWE
Network; major distribution agreements; our need to continue to develop
creative and entertaining programs and events; a decline in the
popularity of our brand of sports entertainment; the continued
importance of key performers and the services of Vincent K. McMahon;
possible adverse changes in the regulatory atmosphere and related
private sector initiatives; the highly competitive, rapidly changing and
increasingly fragmented nature of the markets in which we operate and
greater financial resources or marketplace presence of many of our
competitors; uncertainties associated with international markets; our
difficulty or inability to promote and conduct our live events and/or
other businesses if we do not comply with applicable regulations; our
dependence on our intellectual property rights, our need to protect
those rights, and the risks of our infringement of others' intellectual
property rights; the complexity of our rights agreements across
distribution mechanisms and geographical areas; potential substantial
liability in the event of accidents or injuries occurring during our
physically demanding events including, without limitation, claims
relating to CTE; large public events as well as travel to and from such
events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; a possible decline in general economic
conditions and disruption in financial markets; our accounts receivable;
our revolving credit facility; litigation; our potential failure to meet
market expectations for our financial performance, which could adversely
affect our stock; Vincent K. McMahon exercising control over our
affairs, and his interests may conflict with the holders of our Class A
common stock; a substantial number of shares which are eligible for sale
by the McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public "float" of our Class A common stock. In addition, our dividend is
dependent on a number of factors, including, among other things, our
liquidity and cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made, are subject to change without any obligation on the part of the
Company to update or revise them, and undue reliance should not be
placed on these statements.

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