Market Overview

Global Hair Dryer Market 2018-2022 - Rise in Popularity of Tourmaline Hair Dryers to Boost Growth - Technavio

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The global hair dryer market is expected to post a CAGR of close to 5%
during the period 2018-2022, according to the latest market research
report by Technavio.

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Technavio has published a new market research report on the global hair dryer market from 2018-2022. ...

Technavio has published a new market research report on the global hair dryer market from 2018-2022. (Photo: Business Wire)

A key factor driving the growth of the market is the development of low
cost hair dryers. In 2017, low-cost or mass range hair dryers accounted
for more than 35% share of the global hair dryer market. The dominance
of low-cost hair dryers is expected to continue during the forecast
period owing to their benefits and improved performance. With technology
and innovation in manufacturing techniques, several small players are
manufacturing hair dryers at low costs. The performance delivered by
these hair dryers is comparable to the branded hair dryers. These
low-cost hair dryers are predominantly found in drug-stores and on
e-commerce websites. Therefore, increasing number of low cost hair
dryers will be a significant price driver for the global hair dryer
market during the forecast period.

This market research report on the global
hair dryer market 2018-2022
also provides an analysis of the
most important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
only:
View
market snapshot before purchasing

In this report, Technavio highlights the growing popularity of
tourmaline hair dryers as one of the key emerging trends in the global
hair dryer market:

Global hair dryer market: growing popularity of
tourmaline hair dryers

Tourmaline is a semi-precious gemstone, which possesses natural ionic
and infrared properties. It is used in flat irons, curling irons, and
hair dryers. However, it is specifically beneficial in hair dryers
because the negative ions it emits cause the water molecules in the hair
to divide and evaporate faster. This saves time and energy. Also, the
negative ions and infrared heat from tourmaline hair dryers lock the
hair cuticles and retain the moisture in the hair for shinier results.
Moreover, tourmaline hair dryers are suitable for all hair types. These
are also lighter in weight. Owing to these advantages, tourmaline hair
dryers are gaining popularity among consumers. Manufacturers are also
coming up with more models of tourmaline hair dryers in all price ranges.

"Innovations in the manufacture of hair dryers and increasing online
sales of hair dryers are two major factors that are boosting the growth
of the market and driving the overall global market towards an
optimistic future,"
says a senior analyst at Technavio for research
on consumer services and personal care.

Global hair dryer market: Segmentation analysis

This market research report segments the global hair dryer market by
product (corded hair-dryers and cordless hair dryers) by end-user
(professional usage and individual usage) and geographical regions
(APAC, EMEA, and the Americas).

The Americas led the market in 2017 with a market share of more than 42%
of the market share, followed by EMEA and APAC respectively. During the
forecast period, the Americas and APAC are expected to show positive
incremental growth rates, while the EMEA region is expected to witness a
decline in its market share.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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