Market Overview

Global $15.35Bn Cereal Bar Market Growth & Trends - Forecast to 2023 -


The "Global
Cereal Bar Market - Growth, Trends, and Forecast (2018 - 2023)"

report has been added to's

The global cereal bar market is expected to register a CAGR of 3.9%
during the forecast period to reach a market value of USD 15.35 billion
by 2023.

Cereal bars are considered healthy alternatives to other snacks, as they
contain high protein and fiber content. The increasing popularity of
cereal bars among all age groups supports the growth of this market.
Kelloggs, a prominent vendor of cereal bars, holds one-third of the
global market share.

Increasing consumer preference towards snack bars and energy nutrition
bars in place of breakfast cereals owing to hectic schedules and rising
health awareness is expected to provide impetus for market growth. The
bars have benefited from consumers wanting to eat more healthily with
the minimum of effort. They are following the trend toward all-day
grazing and the shift to informal, less structured mealtimes. For these
snacking occasions, the category competes with other health-focused
snack options.

However, rising cost of raw materials like nuts, chocolate, and others
to make snack bars and fluctuations in its supply can pose a threat to
on time product delivery of snack bars.

Cereal bar market is yet to reach its potential growth in developing
regions where people are not completely aware of cereal bars and still
consume traditional snack food items like biscuits, chips among others.

The global cereal bar market is segmented by the distribution channel
into super markets/hyper markets, convenience stores, specialty food
stores, and others. With a share of more than 50%, the super
markets/hyper markets segment has the highest number of sales.

Key Topics Covered

1. Introduction

2. Market Insights

3. Market Dynamics

4. Market Segmentation

5. Regional Market Analysis

6. Competitive Landscape

7. Company Profiles

  • Atkins Nutritionals
  • Brueggen
  • Cliff Bar
  • Freedom Foods
  • General Mills
  • Hain Celestial Group
  • Kashi
  • Kelloggs
  • Mars
  • McKee Foods
  • Naturell India
  • Nestle SA

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