Market Overview

Meitu's BeautyPlus App Starred in One of the Most Popular TV Shows in Vietnam 'Oh My Baby'

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Meitu
(SEHK:1357) announced that its selfie editing app BeautyPlus and Korean
mask pack brand Kocostar starred together in Vietnamese version of ‘Oh
My Baby', which is one of the most popular TV shows in Vietnam, with
their branded camera filter launched in app, on July 29th.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180813005161/en/

The selfie editing app BeautyPlus of Meitu and Korean mask pack brand Kocostar starred together in O ...

The selfie editing app BeautyPlus of Meitu and Korean mask pack brand Kocostar starred together in Oh My Baby, which is one of the most popular TV shows in Vietnam, with their branded camera filter launched in app. Meitu's BeautyPlus is one of the most popular selfie app which features photo editing, stickers and AR camera filters. Recently it has surpassed more than 300 million users globally. (Graphic: Business Wire)

Meitu's
BeautyPlus is one of the most popular selfie app which features photo
editing, stickers and AR (Augmented Reality) camera filters. Recently it
has surpassed more than 300 million users globally.

BeautyPlus and Kocostar have been cooperating from this March, launching
branded AR filters in Korea and Vietnam. Following the previous AR
filter inspired by the lip mask product from Kocostar, BeautyPlus has
developed a new filter for this season with Kocostar's main product,
‘Tropical Eye Patch.' It features natural and cute design for the people
of all ages even for those who are new to the app through the broadcast.

The TV show, ‘Oh My Baby', ‘Con đến từ hành tinh nào' in Vietnamese,
which attracted the attention of the public with its first joint
production between the major broadcasters in Korea and Vietnam, has
recorded significantly high viewing rate around 2%. It's now introducing
various Korean products during the show at the forefront of Korean wave.

From the last episode, the famous actress Ngoc Lan and her husband Thanh
Binh who's also a famous actor in Vietnam starred in the show with their
child using Kocostar's mask pack products and had a fun time together
playing with BeautyPlus AR filters.

"We are thrilled to collaborate in marketing with Kocostar when it
enters into the Vietnamese market for the first time," said Kathy Park,
General Manager of Business Development at Meitu Korea office. "We will
expand our partnership with the brands based on the business network and
massive user traffics we have especially in Asian market."

About Meitu

Established in October 2008, Meitu
(SEHK:1357) is a leading AI-driven mobile internet company headquartered
in China. With a mission to inspire more people to express their beauty,
the company has developed a rich portfolio of software and smart
hardware products around the concept of beauty, including Meitu,
BeautyCam, Meipai (a short-form video community app) and Meitu
Smartphones. For more information, please visit http://corp.meitu.com/en/
.

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