Market Overview

Antonio Boadas Joins GE Appliances as Chief Communications Officer


Key executive appointment supports company's ambitious growth goals

GE Appliances, a Haier company, has made significant investments in new
technology, expanded its U.S. manufacturing operations and distribution
network, and has added world-class talent as part of its goal to become
the leading
appliance company in the U.S.
Most recently, the Louisville-based
manufacturer appointed Antonio Boadas to the role of Chief
Communications Officer. Boadas joins GE Appliances after 16 years in
communications leadership roles at Procter & Gamble.

This press release features multimedia. View the full release here:

Antonio Boadas, Chief Communications Officer at GE Appliances. (Photo: GE Appliances, a Haier Compan ...

Antonio Boadas, Chief Communications Officer at GE Appliances. (Photo: GE Appliances, a Haier Company)

"Antonio is a proven communications professional who comes to us with an
extensive portfolio of successes in global corporate communications,
brand building, citizenship, public affairs and organizational
development," said Kevin Nolan, president and CEO, GE Appliances. "We
look forward to Antonio applying his expertise as we shape our business
for future growth."

Boadas most recently served as Director of Global Communications at
Procter & Gamble, where he was responsible for operations and
development of the company's communications organization. During his
tenure there, he also led external relations for Latin America and
communications for India, the Middle East and Africa.

Boadas originates from Venezuela and began his career as a newspaper
reporter and magazine editor, making his first steps into the corporate
world at Philip Morris as Public Affairs Manager.

In his new role, Boadas will play a strategic role in the continued
transformation of GE Appliances by building and protecting the
reputation of the business and its brands to become the most trusted and
respected company in the U.S.

"We have ambitious investment plans to accelerate our Internet of Things
leadership with a go-to-market strategy that puts owner experience at
the center of everything we do," said Nolan. "Antonio will be
instrumental in helping us achieve our goals through strategic
communications and his proven abilities to lead teams and build strong,
sustainable brands."

Boadas succeeds 16-year veteran Deborah Wexler who is stepping down Aug.
31. He will be based at Appliance Park in Louisville and will report
directly to Kevin Nolan.

About GE Appliances

GE Appliances, a Haier company, creates "good things, for life" through
our passion for great appliances and the happiness they can bring to
every household. With the Monogram®, Café™, GE Profile™, GE™,
Haier and Hotpoint brands, owners have more choices for making their
kitchens and homes amazing each day. Our products include refrigerators,
freezers, cooking products, dishwashers, washers, dryers, air
conditioners and water filtration systems. For more information, visit

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