Market Overview

SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms

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SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing
Platform and Gartner Market Guide for Customer Data Platforms for
Marketing

SessionM,
the leading customer data and engagement platform, announced today that
it has been cited in Gartner's July 2018 Magic
Quadrant for Mobile Marketing Platforms
report as well as Gartner's Market
Guide for Customer Data Platforms for Marketing
.

SessionM is uniquely positioned to help brands manage, organize and
enrich customer data and act on it in real time within the same platform.

According to Gartner's Market Guide for Customer Data Platforms for
Marketing, "Marketer interest in CDPs continues to accelerate. In the
first half of 2018, Gartner client inquiries pertaining to CDPs doubled
when compared with the same period of the previous year. The reasons are
clear: Fifty-two percent of marketing leaders responsible for data and
analytics said data management, data integration and formatting are
among their most time-consuming activities. Messy, siloed data is still
a major marketing problem, and CDP vendors are seizing the opportunity
to address it."1

SessionM allows global brands to have access to relevant customer data
at their fingertips to anticipate a customer's needs and deliver the
right personalized experience at the right time. The platform pulls
together customer data from throughout an organization into one holistic
profile for each individual customer, keeps that profile constantly
updated in the cloud, determines the next best customer experience –
whether that's a personalized offer, reward, content or some other kind
of experience – and then delivers that experience either natively
through its platform or by orchestrating the engagement though other
systems and channels.

"Data needs to be at the core of marketers' interaction with customers
and being able to seamlessly integrate multiple data sources into a
holistic profile is invaluable to today's global brands," said Lars
Albright, co-founder and CEO of SessionM. "Built with this data-centric
capability in mind, our platform allows our global customers to inspire
loyalty and increase frequency, spend and satisfaction."

According to Gartner, "Hype around customer data platforms (CDPs) is at
an all-time high. Inquiries from Gartner clients on the topic doubled
between the first half of 2017 and the first half of 2018."2

"To us, being included in both Gartner reports is a testament to the
all-encompassing solution our team has created to deliver the most
impactful customer experiences wherever customers engage. We're excited
and believe that we'll continue to innovate with the world's biggest
brands as they leverage data to deliver unique and personalized
experiences to foster deeper brand loyalty," said Albright.

Gartner subscribers can access the full reports at: https://www.gartner.com/doc/3882270/magic-quadrant-mobile-marketing-platforms

https://www.gartner.com/doc/reprints?id=1-55ZBL4S&ct=180710&st=sb

1 Gartner "Market Guide for Customer Data Platforms for
Marketing" by Lizzy Foo Kune, James Meyers, Benjamin Bloom, July 5, 2018.

2 Gartner "Market Guide for Customer Data Platforms for
Marketing" by Lizzy Foo Kune, James Meyers, Benjamin Bloom, July 5, 2018.

*Gartner "Magic Quadrant for Mobile Marketing Platforms" by Mike
McGuire, Charles Golvin, Bryan Yeager, July 12, 2018.

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Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
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for a particular purpose.

About SessionM

SessionM is a customer data and engagement platform empowering the
world's most innovative brands to forge stronger and more profitable
customer relationships. The platform scales for the enterprise,
globally. SessionM is headquartered in Boston with offices around the
globe. For more information on SessionM, visit www.sessionm.com.

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