Market Overview



Exclusive products designed by celebrities, chefs, musicians,
professional athletes and social influencers released for sale to launch
fundraising efforts

Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands announced today the launch of its seventh annual
fundraising program benefitting No Kid Hungry, a national campaign to
end childhood hunger in America. This year the retailer is increasing
its fundraising efforts from 2017, aiming to raise $2.5 million, which
will help connect children in need to nearly 25 million meals.

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

"Since we've started working with No Kid Hungry we have seen the
statistics change for the better from 1 in 5 children in the U.S. facing
hunger to 1 in 6," said Janet Hayes, president of Williams Sonoma. "We
are committed to working with No Kid Hungry in order to end childhood
hunger in America. We are grateful to our customers, colleagues and
corporate partners whose generosity has already helped raise more than
$5.5 million and provided more than 55 million meals to help children in
need across the country."

To help achieve this year's fundraising goal and to increase awareness
of No Kid Hungry's mission to end childhood hunger in America, Williams
Sonoma has partnered with prominent celebrities, chefs, athletes,
musicians and social influencers to take part in its fifth annual Tools
for Change program. Each partner has designed a limited-edition spatula
for sale at Williams Sonoma stores and online. This year's collection of
spatulas retail for $13.95 each, with thirty percent of the price
benefiting No Kid Hungry.

This year's limited-edition spatulas were designed by the following:

Scarlett Johansson shared why she is passionate about the cause, saying,
"There is absolutely no reason any child living in America should go
hungry. But they do. That is why I am proud to be able to partner with
Williams Sonoma to support No Kid Hungry, an organization that helps
bring food to children in the U.S. that are in need, so they have the
nourishment they need to grow into the generation that will continue to
effect positive change."

Hunter Pence also commented, "I'm a true believer that if you have a
full belly, you have a happy heart. Not only will my spatula provide
some cheerfulness in your kitchen, but it will also help No Kid Hungry
bring some cheer through healthy meals for children."

Today show host Carson Daly said, "My mom was the center of our family
and her special southern breakfast brought us all together. The acronym
ILYWWF was her special message to us: I Love you the Whole World Full.
It is in her honor that I'm joining the fight to end child hunger in
America. All Kids should know the feeling of a full belly and a full

Starting August 13, this year's spatula designers will be spreading the
word on social media by competing in a "spatdown" posting about the
campaign, with the goal of selling the most spatulas. Williams Sonoma
will make a $5,000 donation to No Kid Hungry on behalf of the winner.
Watch the "spatdown" competition unfold live by following
@williamssonoma on Instagram and become a part of the conversation by
using #WSNoKidHungry.

Fundraising efforts will take place in all Williams Sonoma stores across
the country, as No Kid Hungry impacts local communities through
partnerships with local organizations.

Williams Sonoma retail locations will also host cooking classes for kids
during August and September, which is No Kid Hungry month. Classes

  • Saturday, August 25, 2018, Junior Chef Pizza Party. The cost is $30
    with 30 percent of the ticketed price benefiting No Kid Hungry, and
    includes an Emile Henry Pizza Pan
  • Saturday, September 1, 2018, Lunch Box Party. $10 donation per child
    with proceeds benefiting No Kid Hungry.
  • Saturday, September 15, 2018, Cookie and Cupcake Decorating
    Party. The cost is $30 with 30 percent of the ticketed price
    benefiting No Kid Hungry, and includes a Fall Cookie and Cupcake Kit.

To sign up for the class, call or visit your local store.

Donations can also be made online by visiting:

To date, Williams Sonoma has raised over $5.5 million for No Kid Hungry
with every dollar raised, providing the charity the ability to provide
ten healthy meals to children in need.*

For more information about No Kid Hungry, or to purchase products
benefiting the organization, visit:

*To learn more about No Kid Hungry visit:


Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks' tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program
for weddings and other special events is available
in stores and online. On and
the Williams Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals and wonderful memories. Williams Sonoma is also part of
an active community on Facebook,
and YouTube.


No child should go hungry in America. But 1 in 6 kids will face hunger
this year. No Kid Hungry is ending childhood hunger through effective
programs that provide kids with the food they need. This is a problem we
know how to solve. No Kid Hungry is a campaign of Share Our Strength, an
organization working to end hunger and poverty.

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