Market Overview

Beltone Amaze™: A New, Amazingly Advanced and Powerful Hearing Aid

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Available exclusively from Beltone, Amaze premium hearing aid system
delivers excellent sound quality, unrivalled connectivity and
rechargeability

GN Hearing today introduced Beltone Amaze, the most complete hearing aid
solution on the market for people with hearing loss. Built on a new
processor chip platform, Beltone Amaze combines unparalleled sound
quality, connectivity, rechargeability and complete remote fine-tuning
in one product to give users an amazing hearing experience with clearer,
fuller and richer sound.

Beltone Amaze will be available by September 1 at more than 1,500
Beltone hearing centers
across the U.S. and Canada.

A new level of sound quality on a powerful new platform

The new Beltone Amaze chip platform is the result of years of
innovation. The new chip platform enables 100 percent faster processing,
100 percent more memory, and a 35 percent increase in frequency
bandwidth compared to previous generations, all while reducing power
consumption by 20 percent. The extended bandwidth in Beltone Amaze
brings a broader range of sounds into the listening spectrum. Equipped
with the highest dynamic range in the industry, Beltone Amaze is now
able to receive and process sound at the highest input without
limitation or distortion.

"The new chip in Beltone Amaze hearing aids is a real game-changer,
helping people hear life clearly, fully and with rich nuances, including
the most delicate and detailed sounds," said Kim Lody, president of
Beltone and GN Hearing North America. "When you combine this technology
with the trusted, personalized care that Beltone Hearing Care
Professionals (HCPs) deliver, you are able to truly help people enjoy
the sounds that make life so special."

Hearing loss is a major health issue, around the world and in the U.S.
According to the National Institute of Health, an estimated 28.8
Americans with mild to severe hearing loss could benefit from hearing
aids.

Longest battery life on the market

The rechargeable Beltone Amaze model has a built-in lithium-ion battery,
eliminating the need to change batteries. Beltone Amaze provides the
longest battery life available on the market – 24 hours of use when
streaming 50 percent of the time and 30 hours of use without streaming.
The rechargeable solution is so easy and intuitive that 9 out of 10
users will start using the system without instructions.

Excellent streaming quality and easy control

The extended bandwidth in Beltone Amaze lets users experience a new
level of sound quality when streaming music or phone calls directly from
Apple devices or through Beltone wireless accessories. With the Beltone
HearMax™ app, users have control of their sound experience at their
fingertips by simply adjusting settings through their smartphones.

Beltone's exclusive extra level of care and service

Beltone hearing centers are managed by licensed HCPs who can evaluate
hearing loss and recommend personalized solutions and service. Beltone
also offers its award-winning Remote Care, allowing users to request
advanced fine-tunings from the comfort of their home, between their
scheduled visits.

About Beltone

Founded in 1940, Chicago-based Beltone is part of the GN Group. Beltone
provides industry-leading products, services and support for its centers
that operate in more than 1,500 offices across North America. Beltone
remains the most trusted brand for quality products and care among its
patients and adults aged 50 and older.

About GN/GN Hearing

GN is a global leader in intelligent audio solutions, superior sound
quality and connectivity. Founded in 1869, GN is dedicated to making
life sound better and developing meaningful solutions that transform
lives through the power of sound. GN was among the first companies to
develop digital hearing aids, Made for Apple hearing aids and, more
recently, cloud-based remote fine-tuning, which enables adjustments of
hearing aids across continents and time zones. GN is the only company in
the world with innovative and intelligent medical and consumer audio
solutions, which are marketed by the ReSound, Interton, Beltone, Jabra
and BlueParrott brands in 100 countries. GN employs more than 5,500
people worldwide and is listed on Nasdaq Copenhagen (GN.CO).

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