Market Overview

GN Hearing Introduces World's First 'Premium-Plus' Hearing Aid: ReSound LiNX Quattro™

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Unprecedented Layers of Sound™ and the world's most advanced
rechargeable hearing aid solution

GN Hearing today unveiled ReSound LiNX Quattro™, the world's first
Premium-Plus hearing aid solution. Powered by new technology, it offers
a brilliant sound experience with unprecedented Layers of Sound™,
unrivalled streaming capabilities, a unique cloud-based feature that
allows remote device fine-tuning and the world's most advanced
rechargeable battery. According to the National Institute of Health, an
estimated 28.8 million U.S. adults with mild to severe hearing loss
could benefit from hearing aids.

ReSound LiNX Quattro™ defines a new category in hearing aids:
Premium-Plus

ReSound LiNX Quattro™, which will be available September 1 from leading
hearing care professionals
in the U.S. and Canada, represents a
combination of benefits that no other hearing aids offer, including:

  • Sound quality: The most dynamic range available provides
    clearer, fuller and richer layers of sound, helping people understand
    more speech and hear the finer details in any social or professional
    setting. Studies show that ReSound LiNX Quattro™ is preferred 95
    percent of the time for music listening, compared to other premium
    hearing aids.
  • Rechargeability: The built-in lithium-ion battery eliminates
    the need to change batteries, and provides the longest battery life
    available– 24 hours of use when streaming 50 percent of the time and
    30 hours of use without streaming.
  • Remote fine-tuning: a user-friendly app enables Hearing Care
    Professionals (HCPs) to adjust users' hearing aids from afar, without
    the need for a clinic visit.

"ReSound LiNX Quattro is the perfect choice for people who want to
upgrade to a new class of hearing aids that deliver unprecedented layers
of sounds and the longest battery life available in stylish, discreet
designs," said Laurel Christensen, Chief Audiology Officer, GN Hearing.
"Most importantly, the richer sound quality helps people hear better and
be more present in their daily lives. Whether at a loud dinner party or
business meeting in a quiet café, people can hear a fuller, clearer
range of sounds, allowing them to focus on the conversation while still
hearing the sounds around them."

Access to clearer, fuller and richer Layers of Sound™

Compared to previous generations, the ReSound LiNX Quattro™ provides 100
percent faster processing, double the memory and a 35 percent increase
in frequency bandwidth. With a completely rewritten sound processing
package, ReSound LiNX Quattro™ generates finer and more complex Layers
of Sound™ in real time with fewer distortions, designed to inspire
confidence in people with hearing loss, so that they can enjoy the
moments that matter most.

ReSound Assist feature extends reach of hearing care
professionals, reduces office visits for users

The ReSound Assist™ feature connects hearing aid users with their HCPs
via the ReSound Smart 3D™ app. ReSound Assist™ allows remote adjustment
of hearing aids without having to visit the clinic. This is especially
beneficial for people who have limited mobility, live in rural areas,
have active lives and busy careers, or need to travel long distances to
visit their HCP.

"I use ReSound Assist regularly," said Ron Turner, former NFL coach,
collegiate head coach and ReSound user. "On one occasion, my audiologist
noticed that I kept turning up the volume, so she reached out to me and
adjusted my hearing aid immediately. Whether I'm at the football
stadium, out to dinner in the city, or visiting with my grandchildren, I
know that my hearing can be monitored and adjusted easily and
efficiently."

In a study to examine the impact of remote fine-tuning on HCPs and
users, results showed that 100 percent of HCPs using the feature said
they would recommend remote fine-tuning to peers, and 94 percent said it
helps them provide users with a better hearing experience. The same
study showed that 77 percent of users think their new settings improve
their hearing, while 89 percent said they would recommend remote
fine-tuning to other hearing aid users.

About ReSound

ReSound hearing aids, available from leading Hearing Care Professionals,
have set worldwide standards for quality and intuitive technology.
ReSound was the first hearing aid brand to
be Made for Apple and pioneered the development of 2.4 GHz wireless
technology. The introduction of the sixth generation of this technology
with ReSound LiNX Quattro™ demonstrates that ReSound is the absolute
leader in the industry.

About GN/GN Hearing

GN is a global leader in intelligent audio solutions, superior sound
quality and connectivity. Founded in 1869, GN is dedicated to making
life sound better and developing meaningful solutions that transform
lives through the power of sound. GN was among the first companies to
develop digital hearing aids, Made for Apple hearing aids and, more
recently, cloud-based remote fine-tuning, which enables adjustments of
hearing aids across continents and time zones. GN is the only company in
the world with innovative and intelligent medical and consumer audio
solutions, which are marketed by the ReSound, Interton, Beltone, Jabra
and BlueParrott brands in 100 countries. GN employs more than 5,500
people worldwide and is listed on Nasdaq Copenhagen (GN.CO).

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