Market Overview

Southeast Asia Food Flavor & Flavor Enhancer Market 2018 - Forecast to 2023: Growing Demand for Ethnic Flavors -


The "Southeast
Asia Food Flavor & Flavor Enhancer Market - Growth, Trends, and Forecast
(2018 - 2023)"
report has been added to's

The Southeast Asian market for food flavors and flavor enhancers is
expected to register a CAGR of 7.1% and 4.1% respectively, during the
forecast period, 2018-2023.

Asia-Pacific dominates the global market of flavor enhancers, occupying
about 80% of the market share, with China leading the market.

By application, the flavor market is segmented into beverage, dairy,
savory, bakery & confectionery, and others. The beverage segment holds
the major share of the market, with 34%, followed by savory & snacks.
There is an increased demand for spray-dried flavors in the beverage
segment, owing to their instant solubility.

Growing Demand for Ethnic Flavors

The Southeast Asian market for food flavors is categorized into natural
flavors, synthetic flavors, and nature identical flavors. Chinese
Szechuan, Indian tikka masala, Korean sushi, etc., are the popular
flavors in the global market, which have driven the market.

Asian consumers are very sensitive to regional flavors and tastes, which
has accelerated the sale of ethnic flavors. For instance, Nestle has
introduced more than 300 flavors of their products in Japan, for
instance wafer-and-chocolate snacks.

Increased tourism and consumer preference for traditional flavors are
the major factors driving the flavor market in Southeast Asia. However,
high price of vanilla and natural ingredients is likely to restrict the
expansion of the food flavor market.

Key Highlights

  • Consumer Preference for Umami Taste
  • Thailand and South Korea Possess Significant Growth Potential

Key Developments in the Market

  • January 2017 - Givaudan acquired Activ International, which offers a
    range of natural and organic flavors, marine extracts, and seafood and
    vegetable-based culinary systems.

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Market Overview

4. Market Dynamics

5. Market Segmentation

6. Competitive Landscape

7. List of Companies (Manufacturers and Suppliers), by Each Country

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