Market Overview

Quantzig's Marketing Mix Optimization Engagement Helped a Food Service Client to Enhance Marketing Efforts – Request Proposal Now!


Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest marketing
mix optimization engagement on the food service industry
. A food
service client wanted to understand the problems related to marketing
spend and establish an optimum marketing mix model.

This press release features multimedia. View the full release here:

Quantzig's Marketing Mix Optimization Helps a Leading Food Service Provider Optimize Their Marketing ...

Quantzig's Marketing Mix Optimization Helps a Leading Food Service Provider Optimize Their Marketing Efforts. (Graphic: Business Wire)

According to the food industry experts at Quantzig,
"Recently, the food service industry has been witnessing a drastic
shortage in the supply of raw materials and this is due to the adverse
weather conditions and natural calamities."

The global food service industry comprises of restaurants and leading
food chains that are focussed on expanding their base of the consumer by
providing low-cost options to the customers to replace home-cooked
meals. The global food service industry has been greatly affected by
economic volatility over the years, changing preferences of consumer,
and market dynamism. As a result, leading food service companies are
looking for innovative ways to meet the increasing demands of customers
and improve their position in the market.

a Solution Demo
to see how Quantzig's solutions can help you.

The marketing mix optimization solution helped the client to gain a
360-degree approach to the market effectiveness and optimized their
efforts in marketing and measured an increment in the revenue and
profit. The client was able to quantify the marketing effectiveness of
their channels in terms of revenue, incremental sales, contributions,
and ROI.

This marketing mix optimization engagement
provided benefits that helped the client to:

  • Gain insights into market conditions to improve the decision-making
  • Enhance marketing efforts and measure an increment in the revenue and
  • To know more about the benefits of marketing mix optimization, speak
    to an expert

This marketing mix optimization engagement
offered predictive insights on:

  • Analyzing the impact of long-term sales and the overall customer
  • Measuring how specific channels are performed at specific time
    intervals in the presence of negative media publicity
  • To gain relevant insights and understand the scope of our
    a proposal

View the complete marketing mix optimization study here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.

View Comments and Join the Discussion!