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EA SPORTS Madden NFL 19 Kicks off Football Season

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Experience the Smoothest and Most Visually Compelling Madden NFL yet

Today Electronic Arts Inc. (NASDAQ:EA) launched EA
SPORTS Madden NFL 19
on Origin for PC, Xbox One and PlayStation
4. This year's game delivers all-new animation and some of the smoothest
gameplay ever with the introduction of Real
Player Motion (RPM) Tech
, along with Franchise
mode enhancements
that allow players to solidify their strategy and
build their own NFL dynasty. The new
features
don't end there, as Madden
Ultimate Team
also offers new challenges and opportunities, while
fans hoping to catch up with the lives of Devin Wade and Colt Cruise can
discover the conclusion of their stories in Longshot:
Homecoming
. Last but not least, the Madden NFL franchise
returns to PC, bringing with it unlocked frame rates, mouse and keyboard
controls and more (see here
for details on PC specs and requirements). Bleacher Report praises
this year's edition of the game, calling it "A must-own package for fans
of the sport," and "The smoothest Madden has ever felt." The world is
also celebrating launch with the story of the Greatest
Play Call Ever
.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180810005075/en/

EA SPORTS Madden NFL 19 Kicks Off Football Season (Graphic: Business Wire)

EA SPORTS Madden NFL 19 Kicks Off Football Season (Graphic: Business Wire)

"This is my favorite time of year, since Madden NFL 19 serves as
the unofficial kickoff to football season," said Roy Harvey, Executive
Producer on Madden NFL 19. "The team has included many new
features to gameplay, Franchise, Ultimate Team and more, all of which I
believe our fans will enjoy for countless hours throughout the year."

RPM Tech in Madden NFL 19 allows runners and receivers an
unprecedented opportunity to make a move and burst into the open field
thanks to the new One Cut mechanic, alongside other on-field features
like signature player styles and user-controlled celebrations. Franchise
mode introduces streamlined offensive and defensive schemes, as well as
a brand-new player progression system that allows players to easily
upgrade and modify their team to position themselves for a championship
run.

Madden NFL 19 Ultimate Team gives fans even more ways to choose
their path to glory as new training tools let them enhance their
favorite NFL stars via power ups. For players who want to prove they're
the best of the best, a new leaderboard reward system allows fans to
show off skills on the field with daily single player challenges against
other top MUT players. In addition, those who were captivated by last
year's story mode can check out the heartfelt conclusion of Devin and
Colt's saga in Longshot: Homecoming, this year featuring more gameplay
and NFL action.

Football fans on the go can also check out Madden
NFL Overdrive
, available on August 15th. The new
mobile game introduces real-time Player vs. Player (PVP), where fantasy
scoring allows players to rack up points and earn packs faster than ever
to dominate an opponent. Rebuilt from the ground up, this is the most
significant update in the franchise history. From launch through to
September 30†, players who download Madden NFL Overdrive can
receive a free Terrell Owens in one of the four unique playstyles to fit
their strategy.

Madden NFL 19 is developed in Orlando, Florida by EA Tiburon and
is available now for Origin on PC, Xbox One and PlayStation®4. For more
information on EA SPORTS Madden NFL visit www.easports.com/Madden-NFL.
Join the EA SPORTS Madden NFL conversation on Twitter
and Facebook.

The mark "John Madden" and the name, likeness and other attributes of
John Madden reproduced on this product are trademarks or other
intellectual property of Red Bear, Inc. or John Madden, are subject to
license to Electronic Arts Inc., and may not be otherwise used in whole
or in part without the prior written consent of Red Bear or John Madden.
All rights reserved.

All NFL-related trademarks, including NFL and the NFL Shield design, are
trademarks of NFL Properties LLC. All team-related trademarks, including
team names, logos, and uniforms designs, are trademarks of the
respective NFL Member Clubs.

All player participation has been facilitated by NFL Players Inc., the
licensing and marketing subsidiary of the NFL Players Association
(NFLPA).

For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit www.easports.com
to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.

In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.

EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants
vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL,
NBA, UFC, NHL, and FIFA are the property of their respective owners and
used with permission.

†THIS OFFER IS BEING ISSUED TO YOU FOR PROMOTIONAL PURPOSES ONLY AND
DOES NOT HAVE A CASH VALUE. ELITE PLAYER ITEM AVAILABLE UNTIL SEPTEMBER
30, 2018 FOR PLAYERS WHO COMPLETE THE NEW IN-GAME TUTORIAL. LIMIT 1 PER
ACCOUNT. MAY NOT BE COMBINED WITH ANY OTHER PROMOTIONAL OR DISCOUNT
OFFER, UNLESS EXPRESSLY AUTHORIZED BY EA; MAY NOT BE COMBINED WITH ANY
PREPAID CARD REDEEMABLE FOR THE APPLICABLE CONTENT. OFFER MAY NOT BE
SUBSTITUTED, EXCHANGED, SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR
SERVICES. RETAILERS, DISTRIBUTORS AND EMPLOYEES OF ELECTRONIC ARTS INC.
AND THEIR AGENCIES/AFFILIATES ARE NOT ELIGIBLE. VOID WHERE PROHIBITED,
TAXED OR RESTRICTED BY LAW.

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