Market Overview

Innovative Chemical Products Group Introduces Their New Building Solutions Group

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Innovative Chemical Products (the
ICP Group
), today announces the formation of their Building
Solutions Group. This group is comprised of industry-leading brands
formerly represented by the ICP Construction and ICP Adhesives &
Sealants businesses. The change unifies the resources of the two
businesses, both of which are dedicated to delivering high performance
professional products and services for building and construction
applications.

"This is an exciting and historic day for the ICP Group. Our new
Buildings Solutions Group not only streamlines our processes internally
but expands the selection of ICP products and services available to our
partners. Considering the rapid pace at which ICP is growing, this is an
important step to help take our company to the next level," said Doug
Mattscheck, CEO of ICP Group and Building Solutions Group President.

In just three years ICP has become a respected leader in the specialty
chemicals industry and the 10th largest coatings company in
North America.

The new Building Solutions Group will feature three strategic units:
Building Envelope Unit, Flooring and Cementitious Unit, and Sport
Surfaces Unit. Doug Mattscheck will serve as President of the Building
Solutions Group while maintaining his current position as CEO of ICP
Group. The ICP Industrial Group is unaffected by the Building Solutions
Group formation, and will continue to serve the packaging, commercial
printing, labels, and coatings markets.

"The transition will be seamless for our current partners. What we've
created through the restructuring process is a more convenient way for
them to meet their needs. Our partners can now easily access a more
robust selection of products and enhancements that can help grow their
business," said Mattscheck.

Through streamlined education, training and partnership program
development, ICP will help their channel partners identify and grow
products and services available in their markets.

"This marks the beginning of a new chapter for the ICP Group. We have
always been dedicated to helping our partners succeed. With these
changes in place, we'll only continue to do so more effectively," said
Mattscheck.

Innovative Chemical Products (the ICP Group) is a portfolio company of
Audax Private Equity.

About ICP Group

Innovative Chemical Products (the ICP Group) is a leading specialty
chemical manufacturer in North America and provides coatings, adhesives,
and sealants globally. With operations headquartered in Andover, Mass.,
and multiple manufacturing facilities around the world, ICP serves
multiple end markets, including: building materials, specialty
construction, industrial, packaging, printing, and sports surfaces. ICP
Group is privately held and manufactures products under several
recognized specialty groups. For more information, visit www.icpgroup.com.

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