Market Overview

Internet Protocol Television Market by Transmission Method, Offering, End User, Device Type, Application & Geography - Global Forecast to 2023 -


The "Internet
Protocol Television Market by Transmission Method, by Offering, by End
User, by Device Type, by Application, by Geography - Global Market Size,
Share, Development, Growth, and Demand Forecast, 2013 - 2023"

report has been added to's

Global IPTV market is expected to reach $98,019.3 million by 2023

Availability of bundled offers, fast broadband networks, government
initiatives, and high demand for video on demand (VoD) services are the
major factors driving the market growth.

Insights into market segments

On the basis of transmission method, the IPTV market has been
categorized into wired and wireless transmission, of which, the wireless
transmission is projected to grow faster, witnessing a CAGR of 16.4%
during the forecast period. This can be attributed to the elimination of
cabling and wiring hassles, and the feasibility it provides to the users
to access a program from any place, using a wireless device.

On the basis of end user, the market has been categorized into
residential and enterprises. With rising corporate interest to
communicate with employees, improve training, meet compliance
requirements, and reduce travel costs, the IPTV market is expected see
faster growth from enterprises, witnessing a CAGR of 15.8% during the
forecast period.

Besides, corporate entities across various industries including
hospitality, education, finance, media, energy, healthcare, and
transport are increasingly using IPTV services to build additional
revenue streams such as targeted advertising. These entities also use
IPTV solutions to distribute on-demand content, event information,
archived and live news, and public screens spread across their corporate

Some of the key players operating in the IPTV market are AT&T Inc.,
Verizon Communications Inc., Orange, Deutsche Telekom, Telefonica, BT
Group plc, Rostelecom, and SK Telecom.

IPTV Market Segmentation

By Transmission Method

  • Wired
  • Wireless

By Offering

  • Bundled
  • Standalone

By End User

  • Residential
  • Enterprises

By Device Type

  • Smartphones and tablets
  • PC
  • Smart TV

By Application

  • Linear television
  • Non-linear television

Company Profiles

  • At&T Inc.
  • Verizon Communications Inc.
  • Orange Sa
  • Deutsche Telekom
  • Telefonica S.A.
  • Sk Telecom

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