Market Overview

Sleep Number Disrupts Retail in the Flatiron District with Sleep Number 360® Smart Beds

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Company establishes new standard for quality sleep and the retail
shopping experience

Sleep Number is revolutionizing sleep with their category-creating Sleep
Number 360® smart bed
, starting at $999. The company is
bringing proven quality sleep to Manhattan, where customers can
experience the life-changing benefits of smart, connected sleep. This
new store in the Flatiron District adds to their portfolio of more than
560 stores in all 50 U.S. states.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180809005766/en/

Sleep Number brings proven quality sleep to Manhattan with its new Flatiron store, located at 136 5t ...

Sleep Number brings proven quality sleep to Manhattan with its new Flatiron store, located at 136 5th Avenue. The store experience includes a large digital map illuminating how neighborhoods across New York are sleeping - Sleep Number's SleepIQ technology in action! (Photo: Business Wire)

"The Sleep Number 360 smart bed will change how people sleep, with a
fundamentally unique experience – effortless, proven quality sleep,"
said Shelly Ibach, president and CEO of Sleep Number. "Most people don't
realize what a difference their bed makes to their sleep, which is one
of the most important aspects of their health and wellness. Our new
Sleep Number store in the Flatiron District demonstrates the
transformative impact of our smart bed on individual comfort,
restfulness and well-being. We are improving lives by delivering an
unparalleled sleep experience."

The revolutionary retail concept, located in a historic building at 136
Fifth Avenue, takes Sleep Number's best-in-class retail experience to
yet another level, with interactive technology and digital experiences
in a loft-like setting:

  • The store experience includes a large digital map illuminating how
    neighborhoods across New York are sleeping. It is a fun competition to
    see who is sleeping the best. It's also a great illustration of Sleep
    Number's powerful sleep tracking and biometric technology – SleepIQ®
    technology
    .
  • The brand's full Sleep Number 360 smart bed presentation is available
    with an interactive experience that illustrates the benefits of smart
    sleep. Customers will participate in an individualized experience
    using 3-D imaging to identify pressure points and understand how the
    360 smart bed will alleviate them. They will see and feel how
    adjusting the firmness for each person, their Sleep Number setting,
    will result in ideal comfort.
  • Unique to Manhattan, customers can take a 3-minute immersive "ride"
    into the science behind our 360 smart bed and understand how our
    technology delivers proven quality sleep.
  • A mix-and-match bedding design lab, equipped with a large-scale
    digital planner, completes the experience, as customers customize
    their ultimate bedroom retreat.

These interactive elements complement the store's sleep experts, who are
dedicated to the company's mission.

"The Sleep Number store experience combines the latest in technology
with the expertise of our sleep professionals, to deliver a value-added
experience for our customers. For us, it's all about helping people find
solutions for their best possible sleep," says Andy Carlin, chief sales
and services officer. "With the introduction of our 360 smart beds, it's
the perfect time to enter Manhattan and amplify our New York market
presence."

Sleep Number has been developing the New York market over the past few
years, as part of its ongoing market growth plans that include an
integrated brick-and-mortar and digital retail experience. Just last
week, the company repositioned its Lake Grove store on Long Island and
opened a new store at Staten Island Mall. Sleep Number expects to have
25 stores in the market by the end of the year, and approximately 585
stores nationwide.

About Sleep Number Corporation
As the leader in sleep
innovation, Sleep Number Corporation delivers the best quality sleep
through effortless, adjustable comfort and biometric sleep tracking.
Sleep Number's proprietary SleepIQ® technology platform – one
of the most comprehensive databases of biometric consumer sleep data –
is proving the connection between sleep and wellbeing. With breakthrough
innovations such as the revolutionary Sleep Number 360® smart
bed, Sleep Number is redefining the future of sleep and shaping the
future of health and wellness. To experience better quality sleep, visit
one of the over 560 Sleep Number® stores located in all 50
states or Sleepnumber.com.
For additional information, visit our newsroom and investor
relations site
.

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