Market Overview

Global Digitally Printed Wallpaper Market 2018-2022| Use of Eco-friendly Raw Materials to Spur Growth| Technavio


analysts forecast the global digitally printed wallpaper market to grow
at a CAGR of over 20% during the forecast period, according to
their latest market research report.

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Technavio has published a new market research report on the global digitally printed wallpaper marke ...

Technavio has published a new market research report on the global digitally printed wallpaper market from 2018-2022. (Graphic: Business Wire)

The use of eco-friendly raw materials is one of the major trends being
witnessed in the global
digitally printed wallpaper market 2018-2022
. Vinyl-coated
wallpapers and wall coverings that use toxic glues and other harmful
chemicals have been linked to several health problems and environmental
pollution. Hence, manufacturers are looking at eco-friendly raw
materials. One such approach includes clay coatings that increase the
durability of recycled and sustainability harvested raw materials and
water-based inks. For instance, Makelike, a US-based graphic design
studio, specializes in creating digitally printed wallpapers made with
water-based inks on recyclable paper.

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market snapshot before purchasing

According to Technavio analysts, one of the key factors contributing to
the growth of the global digitally printed wallpaper market is the
benefits of using wallpaper over interior paint:

Global digitally printed wallpaper market:
Benefits of using wallpaper over interior paint

Digitally printed wallpapers add to the aesthetic appeal of the wall and
are more economical compared to interior paint despite the high initial
investment involved. Advances in material technologies have made all
covering materials such as vinyl more durable. The vinyl wallpapers can
last five times longer than interior paint under normal use conditions.
Furthermore, digitally printed wallpapers manufactured using paper or
non-woven materials are environment-friendly. The use of natural
ingredients and the simple technology that is put together effectively
is relatively safer for the environment as compared to interior paint.

According to a senior analyst at Technavio for research on furniture and
home furnishing, "The adhesive used to stick wallpaper to the walls
are manufactured using substances that are not harmful to the walls or
the environment, which improves the breathability of indoor spaces,
enhances the indoor quality, and keeps the walls fresh for years. Thus,
these advantages will encourage consumers to increasingly shift toward
digitally printed wallpapers from interior paint, which will drive
growth in the market."

Global digitally printed wallpaper market:
Segmentation analysis

The global digitally printed wallpaper market research report provides
market segmentation by technology (electrophotography and inkjet), and
by region (the Americas, EMEA, and APAC). It provides an in-depth
analysis of the prominent factors influencing the market, including
drivers, opportunities, trends, and industry-specific challenges.

Of the two major technologies, the electrophotography segment held the
largest market share in 2017, contributing to over 52% of the market.
The electrophotography segment occupied the largest share as it combines
electrostatic printing with photography and is a dry photocopying
technique, which minimizes the risk of smudging and significantly
reduces the printing time.

The APAC region held the largest share of the market in 2017, accounting
for more than 60% share. The growth of the region can be attributed to
the increasing number of construction projects and a significant number
of local vendors providing low-cost products.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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