Market Overview

Activbody Taps Tech Industry Veteran Dan Stevenson as Chief Executive Officer


Health tech innovator bolsters leadership team as part of
aggressive growth strategy

Activbody, maker of the Activ5
portable fitness device and training app
, today announced it has
appointed long-time technology and e-commerce executive, Dan Stevenson
as its new CEO. Effective immediately, Stevenson's addition to the
leadership team was made to further strengthen the company's trajectory
of rapid expansion into new channels across the U.S. and globally.

"Our original vision for Activbody was to help anyone, anywhere tap the
amazing benefits of isometrics and revolutionize the way people train,
maintain and recover," said Kosta Yanev, Founder and Chairman,
Activbody. "As we grow and expand our platform more broadly into the
fitness and wellness, organized sports and physical therapy markets, we
knew it was critical to bring on a CEO who not only believed in our
vision but had the right mix of experience to take Activbody to the next
level. Dan's forward thinking approach and incredible background in tech
product development, eCommerce management, and personal passion for
wellness are the perfect combination to help catapult Activbody's next
phase of growth. We're thrilled to welcome him to the team!"

A seasoned leader with more than 25 years of experience, Stevenson has
held leadership roles at companies spanning start-ups to Fortune 500
brands, including Apple, Sony, Gateway and VSP Global. During his tenure
at Apple, Stevenson served as Senior Director of worldwide sales support
and channel sales for the education division, where he developed and
managed a new Campus Sales program that accelerated sales to its highest
level in seven years – more than $700 million through campus resellers
and agents. At Gateway, Stevenson held the positions of VP of product
development and product marketing, VP of direct business, and VP of web
where he drove an 800 percent increase in web traffic to retail
products, and increased B2B eCommerce sales by 126 percent. He also
served as SVP of eCommerce for Sony for more than 6 years, where he
expanded business through new Omni-channel integrations, increasing the
mix of sales by three times, and driving profit up by 125 percent

"I've always been passionate about technology and the role it plays in
our daily lives, and nothing gets me more excited than the opportunity
to build something new and scale a brand in a way that hasn't been done
before," said Stevenson. "When I first discovered Activbody and Activ5,
I knew this was something truly special and a rare chance that many CEOs
never get in their careers to make a true difference in people's lives
with their work. As a former competitive runner, and someone who's also
experienced the injuries that are all too common with sports, I'm
incredibly excited not only professionally but personally to join this
team and share this one-of-a-kind technology with people across the
country and abroad."

Activbody aspires to make the world healthier with fitness and health
technologies designed to make exercise efficient, effective and engaging
for everyone while monitoring muscle development. A revolution in daily
fitness, wellness and rehabilitation, Activ5 is a first-of-its-kind,
wireless-enabled, isometric-based strength training device that coaches
users through 5-minute, low-impact, full-body workouts. For more
information, visit

About Activbody

Activbody is a consumer electronics and software-driven company
developing health and wellness solutions that leverage its portfolio of
patented technologies. Activbody aspires to keep the world active
through fitness and health technologies designed to make exercise fun,
convenient and trackable. A revolution in daily fitness, athletic
performance and rehabilitation, Activ5 is a first-of-its-kind,
wireless-enabled, isometric-based strength training device that coaches
users through short duration, low impact, full body workouts and
quantifies muscle activity. Activbody was born out of founder Dr. Kosta
Yanev's desire to create fitness and wellness solutions that could help
him integrate regular exercise into his life. Learn more about Activbody
and Activ5 at

The Activbody™, Activ5™ brands, products, phrases, work product and
contents herein are fully protected by international trademark,
copyright and patent laws.
All rights reserved
2008-2018 Activbody, Inc.

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