Market Overview

Hanes and Alternative Launch New National Park Foundation Collections


HanesBrands Partnership will Involve Multiple Brands and Generate $4
Million for Conservation Efforts

HanesBrands, a socially responsible manufacturer and marketer of leading
everyday basic apparel, has introduced its first line of Hanes women's
apparel and a unisex collection from Alternative in collaboration
with the National Park Foundation.

This press release features multimedia. View the full release here:

(Photo: Business Wire)

(Photo: Business Wire)

HanesBrands and the NPF, the official nonprofit partner of the National
Park Service, launched a five-year partnership in April 2018 to
encourage awareness, exploration and conservation of America's parks.
The partnership will generate $4 million for NPF and feature designs
from the company's Hanes, Alternative and Champion

The new Hanes women's collection, which launched this month,
features a variety of designs depicting some of nature's most beautiful
and recognized landmarks, including the Grand Canyon, Redwood National
Park and Denali, as well as statement shirts encouraging outdoor
exploration and adventure. All designs are printed on the brand's V-neck
T-shirts and are available for $12.99 via Hanes
online and in the company's retail outlet stores across the country.

"HanesBrands is proud to produce a line with the National Park
Foundation that celebrates and supports these historical treasures,"
said Rachel Newman, vice president of sales, American Casualwear, for
HanesBrands. "Our first women's collection reflects several of our
nation's most iconic landmarks, while delivering the Hanes comfort that
consumers know and love."

Alternative debuted its first National Park Foundation collection
in June. The unisex line comes in multiple styles with artist-designed,
vintage silhouettes of iconic national parks, such as the Great Smoky
Mountains, Joshua Tree, Rocky Mountain and Acadia. All designs are
printed on the brand's eco-friendly fabrics and are available for $38
and up online
or in Alternative's California stores in Venice and San Francisco.

"Working alongside the National Park Foundation to develop these
collections has allowed us to create a unique product that encourages
people of all backgrounds to get outside and explore the world around
them," Newman said. "We are excited about our current collections, as
well as the opportunity to evolve them during the next few years."

For more information about the HanesBrands and National Park Foundation
partnership, visit


HanesBrands is a socially responsible leading marketer of everyday basic
innerwear and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company markets T-shirts, bras, panties, shapewear,
underwear, socks, hosiery, and activewear under some of the world's
strongest apparel brands, including Hanes, Champion, Maidenform,
DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur
Die/Nur Der, L'eggs
, Lovable, Wonderbra, Berlei,
Alternative, Gear for Sports
, and Bras N Things. More
information about the company and its award-winning corporate social
responsibility initiatives may be found at
Visit our newsroom at
Connect with HanesBrands via social media on Twitter (@HanesBrands)
and Facebook (

National Park Foundation

Celebrating 50 years, the National Park Foundation is the official
charity of America's national parks and nonprofit partner to the
National Park Service. Chartered by Congress in 1967, the National Park
Foundation raises private funds to help PROTECT more than 84 million
acres of national parks through critical conservation and preservation
efforts, CONNECT all Americans with their incomparable natural
landscapes, vibrant culture and rich history, and ENGAGE the next
generation of park stewards. In 2016, commemorating the National Park
Service's 100th anniversary, the Foundation launched The Centennial
Campaign for America's National Parks, a comprehensive fundraising
campaign to strengthen and enhance the future of these national
treasures for the next hundred years. Find out more and become a part of
the national park community at

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