Market Overview

LegitScript Partners with Facebook to Improve Addiction Treatment Advertising, Address Opioid Addiction


Facebook to require LegitScript certification for providers of drug and
alcohol addiction treatment who want to advertise in the United States

LegitScript, the leader in merchant and advertiser certification and
monitoring in the e-commerce and payment sectors, is partnering with
Facebook to improve the integrity of the online space for addiction
treatment providers. Starting today, Facebook requires providers of drug
and alcohol addiction treatment advertising to the United States to be
certified by LegitScript.

John Horton, President and CEO of LegitScript, said the partnership is
an important step in curbing predatory practices. "By requiring
addiction treatment providers to be vetted before they can advertise,
Facebook will make a significant impact on curtailing the reach of
fraudulent drug and alcohol treatment centers that exist to exploit
patients' recovery efforts and insurance billing opportunities," Horton
said. "It's encouraging to see leading platforms such as Facebook take
this issue seriously and act to protect patient safety."

LegitScript's Addiction Treatment Certification launched in July as part
of a partnership with Google, which requires LegitScript certification
for addiction treatment providers looking to advertise. Applicants whose
facilities are certified through LegitScript will now be able to
advertise on both Google Ads and Facebook Ads.

The program has received the support of the Partnership for Drug-Free
Kids, Center on Addiction, the National Association of Addiction
Treatment Providers, and Facing Addiction with NCADD. These
organizations and others have formed an advisory committee to
LegitScript for this certification program, which ensures continuous
improvement and accountability.

LegitScript's certification and monitoring program for regulated
healthcare merchants, such as internet pharmacies and telemedicine
providers, is already recognized by Facebook and others, including Visa,
Mastercard, Google, and Bing.

To learn more about Addiction Treatment Certification, visit

About LegitScript

Since 2007, LegitScript has been committed to making the internet and
payment ecosystems safer and more transparent. Offering
industry-recognized certification
and the world's largest
of internet pharmacies, dietary supplements, designer
drugs, and other health websites, LegitScript has created a team of
leading experts in these highly regulated and complex sectors. That's
why LegitScript is trusted by the world's leading search engines,
payment providers, and e-commerce platforms to monitor health and other
high-risk websites. For more information, visit

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