Market Overview

Market Segmentation Case Study – How It Helped a Beverage Industry Major Gauge the Market Potential in North America | Infiniti Research


Infiniti Research, a global market and customer intelligence solutions
provider, has announced the completion of their new market
segmentation study on the beverage industry
. The beverage industry
client wanted to devise a robust marketing strategy to enter the new
market segment in North America.

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Market Segmentation Assessment for a Leading Carbonated Beverages Manufacturer (Graphic: Business Wi ...

Market Segmentation Assessment for a Leading Carbonated Beverages Manufacturer (Graphic: Business Wire)

According to the beverage industry experts at Infiniti,
"The growing shift toward healthier beverages along with the dynamic
nature of consumer preferences act as major challenges for companies
operating in the beverages industry."

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to see how Infiniti Research's solutions can
help you.

The beverage industry is a rapidly growing sector that includes players
from the alcoholic and non-alcoholic segment. Owing to the rapid
digitization and lifestyle changes the beverage industry is currently
witnessing major industrial transformations that are set to change the
market landscape in the next few years. To gain a competitive edge,
beverage industry players are adapting themselves to the market trends
and disruptions by focusing on evading traditional approaches for the
ones with handcrafted aesthetics. As a result, the food and beverage
industry players are facing several challenges that have prompted them
to stay ahead of the competition by setting new market trends,
predicting customer needs, and entering newer market segments.

Moreover, leading carbonated beverage manufacturers are now witnessing
major challenges owing to the growing health awareness among the global
population. Hence, several establishments in this segment are looking at
market segmentation as the key to assessing the attractiveness of the
market segment and devising effective strategies to target the potential

To know more about our market segmentation assessment solution, get
in touch

The market segmentation assessment solution presented by Infiniti
Research helped the carbonated beverages manufacturer to devise
effective market segmentation strategies to enter the new market segment
and better position their products in the market.

This market segmentation assessment solution
provided benefits that helped the client to:

  • Profile various segments and devise suitable market entry strategies
  • Drive profitability across segments
  • To know more about our market segmentation assessment solution, request
    a proposal

This market segmentation assessment solution
provided predictive insights on:

  • Understanding the global market for carbonated beverages
  • Delivering new and innovative solutions by venturing into new and
    uncharted markets
  • To read more about the scope of our engagement, get
    in touch

View the market segmentation assessment study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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