Market Overview

Bluetooth World 2018 to Showcase the Next 20 Years of Commercial and Industrial Wireless Innovation


NASA, Mall of America, T-Mobile, Bosch Power Tools North America, and
more headline conference agenda on 18-19 September

At the fifth annual Bluetooth
event in Santa Clara, California, Bluetooth will display
the next wave of revolutionary wireless solutions for consumer,
commercial, and industrial markets. Since its inception 20 years ago, Bluetooth®
technology has enabled the creation of markets never before imagined,
including the wireless audio and connected device markets. Now,
Bluetooth is breaking ground in emerging frontiers, transforming smart
buildings, smart industries, and smart cities across the globe.

At Bluetooth World 2018, industry-leading speakers and exhibitors will
demonstrate how Bluetooth is continuously expanding to meet the
ever-growing needs of the Internet of Things (IoT), creating
efficiencies, and delivering value-add enhancements across construction
sites, emergency services, event venues, retail stores, and even in
outer space.

Featured speakers and exhibitors include:

  • ARM
  • Bosch Power Tools North America
  • Cambridge Consultants
  • Dialog Semiconductor
  • Mall of America
  • Mindtree
  • Minew
  • NASA
  • National Emergency Address Database (NEAD)
  • Nectar
  • Nordic Semiconductor
  • Rigado
  • T-Mobile
  • Teledyne Lecroy

See a full list of exhibitors here.

"For the past 20 years, innovation from the Bluetooth member community
has created the markets and shaped the connectivity experiences we can't
live without today," said Mark Powell, Executive Director at Bluetooth
SIG. "Bluetooth World 2018 will be a celebration of those 20 amazing
years and will provide attendees a glimpse into what leading
manufacturers are planning for their future Bluetooth innovations."

Attendees are invited to tour an expansive exhibition floor for free,
where industry influencers and the Bluetooth SIG will share the latest
products and insight, guiding visitors on how to best develop with
Bluetooth technologies. Show floor stations will also provide live
product tests and diagnostics, equipping attendees with information on
building, qualifying, and marketing Bluetooth products.

An all-access pass, costing only $99, includes the following.

  • Interactive developer sessions will provide practical, hands-on
    tutorials, including brand new sessions on Bluetooth mesh and
    Bluetooth beacon technology. Sessions are open to developers of all
    experience levels.
  • The keynote theater welcomes executives and engineers from a
    variety of industries to realize exciting, new use cases in emerging
    smart markets. Speakers from top brands and start-ups in consumer and
    commercial industries will inspire and offer lessons learned.
  • A panel celebrating the 20th anniversary of Bluetooth will
    feature an entertaining look at where Bluetooth started and where it's
    headed in the next 20 years. Hear from Bluetooth pioneers – Ericsson,
    Nokia, Intel, and the Bluetooth SIG.

"First and foremost, the event is an excellent opportunity for us to
learn and grow," says Steve Statler, SVP of Marketing and BD, Wiliot.
"The who's who of the Bluetooth IoT industry will be there, and I'm
looking forward to the unexpected as well as, of course, the networking."

To learn more and register, visit

If you're interested in exhibiting your latest IoT innovations, visit

For partnership and sponsorship information, speaking opportunities, or
any general show, marketing, or press inquiries, visit

Engage with Bluetooth World on social media through Facebook,
and Instagram.

About Bluetooth® Wireless Technology

Bluetooth is the global wireless standard for simple, secure
connectivity. Propelled by a global community of more than 34,000
companies, Bluetooth serves to unify, harmonize and drive innovation in
the vast range of connected devices all around us. Through the
collective creation and shared technical standards, Bluetooth
simplifies, secures and enriches the technology experience of users

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