Market Overview

Devising an Effective Online Marketing Strategy for a Media Buying Company: A Quantzig Digital Analytics Study


Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest digital
analytics solution on the media buying industry
. The client wanted
to determine and analyze their key performance indicators and devise a
strategy to optimize the user experience.

This press release features multimedia. View the full release here:

Devising an effective online marketing strategy for a media buying company: A Quantzig digital analy ...

Devising an effective online marketing strategy for a media buying company: A Quantzig digital analytics study (Graphic: Business Wire)

According to the media buying experts at Quantzig,
"Creating a compelling media plan requires the company to undertake
an audience-based approach, which can help target the right product to
the right customers."

The media buying industry is gradually migrating to digital platforms,
owing to which there is an increased scope for sellers to advertise
their products and services. One of the primary advantages of digital
platforms is the cost-effectiveness. By leveraging digital media it also
becomes easier for media buying companies to maintain direct and
long-term relationships with their customers.

a proposal
to see how Quantzig's solutions can help you.

The digital analytics solution helped the media buying company to modify
and manage the online strategies of the online campaigns. With the help
of digital analytics the client was also able to gain an overview of the
consumer trends and make their advertisements more customer-centric and
influence conversions.

To know more about the benefits of our digital analytics solution, request
a demo

This digital analytics solution provided
benefits that helped the client to:

  • Gain valuable insights into customers' expectations and their views on
    digital transactions
  • Modify and create a smart and a predictive online marketing strategy
  • To know more about the benefits of digital analytics, get
    in touch

This digital analytics engagement offered
predictive insights on:

  • Maximizing conversions and boosting ROI for the clients
  • Creating a more hyper-targeted content and accurately predicting
    consumer behavior
  • To gain relevant insights and understand the scope of our research, request
    a proposal

View the complete digital analytics summary here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.

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