Market Overview

TIE Kinetix Announces Digital Marketing Transformation Program for the Channel in Partnership with Google


TIE Kinetix, leading provider of Partner
solutions, announced today that they have released an
exclusive digital marketing transformation program for channel
organizations to help their channel partners adopt digital marketing.
The program is developed and delivered in partnership with Google.

The Digital Marketing Transformation for the Channel program will only
be made available to companies who fit the profile of a channel company
and are able to move quickly. Participants will receive exclusivity in
the markets they participate in, free media starter budget(s), and
unprecedented access to industry experts and information in online
advertising, digital transformation & channel marketing solutions.

This digital marketing transformation program has been specifically
developed for organizations with an indirect sales channel to market and
sell their products.

During the program, participants get access to Google data and research
that is generally not available to the public, benchmark information &
learnings from other program participants (anonymized), best practices
and their own live campaign data to make fact-based decisions &
optimizations throughout the program and transformation process.

"We are very excited about the new digital marketing transformation
program for channel organizations. Together with Google, we noticed the
gap in the market and the potential to deliver digital marketing
capabilities for smaller SME resellers of brands/vendors"
stated Jan
Sundelin, CEO of TIE Kinetix. "What we realized was that resellers
don't choose to not adopt digital marketing, they simply struggle to do
this on their own. What if you could help them? Through this combined
program with Google, we see big opportunities for our customers to
increase demand and sales within their channel community."

"We thrive to support channel organizations to make the shift into
the digital age. The Digital Transformation program provides an easy way
to get started. It enables channel companies to leverage Google
technology and become successful online" says Floris van de Peppel,
Strategic Partner Manager at Google.

Learn more details about the program and how to participate on our

About TIE Kinetix
TIE Kinetix transforms the digital supply
chain by providing Total Integrated E-Commerce solutions. These
solutions maximize revenue opportunities by minimizing the energy
required to market, sell, fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from
innovative, field-tested, state-of-the-art technologies, backed by 30
years of experience and prestigious awards. TIE Kinetix makes technology
to perform, such that customers and partners can focus on their core
business. TIE Kinetix is a public company and has offices in the United
States, the Netherlands, France, Germany, United Kingdom, and Australia.

For questions about this press release, please contact Patrick van
Boom, Chief Marketing Officer of TIE Kinetix via

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