Market Overview

OpenX Launches Video Header Bidding Solution; Continues to Set Monthly Records for Video Monetization


Prebid video solution advances OpenX's position as leading global
partner for video monetization

OpenX, the world's leading independent advertising technology provider,
today announced the general availability of the company's video header
bidding solution built for Prebid technology. The announcement marks
another key milestone in the company's strategy of providing publishers
with multiple options to monetize their video inventory in a fully open
and high quality marketplace.

OpenX's new video header bidding solution provides partners with direct
access to the company's premium video exchange within the free and
open-source management solution. The simple setup unlocks the
scale of the OpenX open exchange and private marketplaces driving
significantly greater yield through increased competition.

The addition of Prebid video will provide yet another option for
publishers to monetize their video inventory with OpenX, and enables
publishers already working with Prebid to have access to the industry's
highest quality video marketplace. The solution also drives higher yield
for publishers due to increased competition within Prebid. Initial beta
partners for Prebid video with OpenX have seen an average revenue
increase of 55 percent, and certain partners have seen the OpenX
solution provide CPMs that are over 35 percent higher than competitors.

Today's announcement follows two consecutive quarters of triple digit
growth in video, with revenue increasing on average by 17 percent every
month. As of Q2 2018, the OpenX video business grew by more than 660
percent year-over-year in revenue. The total number of publishers
leveraging OpenX for video has also increased by 88 percent. OpenX has
built an open and inclusive approach to video, providing publishers with
a variety of different options to meet their needs. Offerings include
header bidding solutions, such as Google's Exchange Bidder, VAST Tags,
and open RTB solutions. Throughout every type of integration, OpenX
maintains a strong focus on quality, scale and performance, ensuring
that publishers have the best option to monetize video for their
particular business.

OpenX also announced it accepted a Prebid board seat and will be
chairing the organization's new Video Task Force, which is focused on
making video fully supported across all Prebid projects: Prebid.js,
Prebid Mobile, and Prebid Server.

"We are delighted to have OpenX join the board," said Michael
Richardson, Chairman of "As an independent industry
organization, we welcome OpenX's experience and collaboration on key
areas of focus for Prebid, in our ongoing commitment to providing high
quality and transparent tools for publishers."

"At OpenX we pride ourselves on providing an open and well lit
environment for publishers and advertisers, and our approach as a
business aligns with the foundation that Prebid was built on," said Roy
Firestone, senior director of video product at OpenX. "As the original
innovators of header bidding, and a global leader in video solutions,
we're excited to deepen our relationship with Prebid, and work to make
sure that the focus of the organization continues to meet the needs of

About OpenX

OpenX powers highly relevant advertising at global scale, delivering
quality and value to brands, publishers and consumers across every type
of connected screen and ad format. The company's leading technology
aggregates, curates and values consumer interest in real time on one of
the world's largest and highest quality ad exchanges to ensure marketers
reach exactly the audience they want. OpenX serves more than 30,000 of
the world's most recognized brands, more than 1,200 publishers and more
than 2,000 premium mobile apps.

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