Market Overview

Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360


a leading technology-enabled, data-driven performance marketing agency,
announced a formal agreement with Cardinal Path, an award-winning
marketing analytics consulting firm and fellow member of the Dentsu
Aegis Network, to deliver advanced Google Analytics 360.

Dentsu Aegis Network's ability to provide growth solutions and expert
services that present new business opportunities across the entire
customer journey is further realized when its individual agencies come
together to bring their clients seamlessly integrated value from a
broader set of capabilities. It is in this spirit that Merkle and
Cardinal Path have entered into the agreement.

As part of the agreement, Cardinal Path will deliver Google
Analytics 360 Suite
(part of the Google Marketing Platform),
including licensing, services, and support to both its own and Merkle's
clients, while Merkle continues to lead the market with Google Cloud
offerings and the people-based marketing services that are core to its
value proposition.

While Merkle's CRM, performance media, and Google Cloud offerings are
class leading, Cardinal Path leads the market as the world's foremost
reseller and consulting firm specializing in Google Analytics 360.
Cardinal Path has been offering both licensing and services expertise
since 2005 and has a client retention of greater than 95% among its
Google Analytics 360 clients.

"Cardinal Path is known across the industry as the go-to firm for Google
Analytics. They have literally ‘written the book' on this platform,
establishing proven processes and adding exponential value through a
vast set of knowledge and experience built through thousands of
successful engagements," said Alex Yoder, executive vice president,
analytics, Merkle. "One of the benefits of being part of the Dentsu
Aegis Network is being able to work in lock-step with highly specialized
firms like Cardinal Path. Together, we offer our clients a team with
expertise that is simply unparalleled in these critical areas."

"The ability to support Merkle's large-scale performance-marketing
initiatives is an exciting prospect for Cardinal Path," says Alex
Langshur, co-CEO, Cardinal Path. "The nature of marketing analytics work
lends itself well to empowering all stakeholders with data-driven
insights - including our agency partners. We're thrilled to be handling
the Google Analytics 360 part of the extensive Merkle solutions set."

"This partnership has already been realized with a global Fortune 500
brand that is experiencing the 'best of both worlds' with Merkle's
personalized, cross-platform customer experience solution, and Cardinal
Path's world-class Google Analytics 360 expertise and support," said

To learn more, contact

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance
marketing agency that specializes in the delivery of unique,
personalized customer experiences across platforms and devices. For more
than 30 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. The agency's heritage in data, technology, and
analytics forms the foundation for its unmatched skills in understanding
consumer insights that drive people-based marketing strategies. Its
combined strengths in performance media, customer experience, customer
relationship management, loyalty, and enterprise marketing technology
drive improved marketing results and competitive advantage. With 5,500
employees, Merkle is headquartered in Columbia, Maryland, with 24
additional offices in the US and 25 offices in Europe and APAC. In 2016,
the agency joined the Dentsu Aegis Network. For more information,
contact Merkle at 1-877-9-Merkle or visit

About Cardinal Path

Cardinal Path is an award-winning data & marketing analytics firm that
helps marketers to win in the digital economy. As trusted MarTech
advisors and the go-to firm for Google
Analytics 360
, Cardinal Path is sought out by the world's leading
brands to uncover and amplify what works and stop spending money on what
doesn't. Cardinal Path teams are the experts in your corner, helping tap
the power of your organization's data to create demonstrable business

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