Market Overview

SmithBucklin Introduces Association Excellence Program


the association management and services company more organizations turn
to than any other, is proud to introduce its proprietary association
excellence program, SmithBucklin AXP℠. The program is designed to
improve and ensure the ongoing success of the client organizations
SmithBucklin serves.

The result of 18 months of research, development, and testing,
SmithBucklin AXP is a methodology and set of tools designed to enable
governing boards, executive directors, and staff to have regular,
meaningful, and focused conversations about priorities, progress, and
opportunities for improvement.

"We know from research in the association world and the field of quality
management, as well as from our 70 years of experience serving
associations, that a commitment to achieving alignment about priorities
is critical to sustained association success," said Matt Sanderson,
SmithBucklin President & CEO. "SmithBucklin AXP is a powerful program
that institutionalizes that commitment, moves important conversations
forward, and ensures both continuous improvement and progress toward an
organization's mission."

"AXP represents a multidimensional performance excellence program that
until now has not been available for associations," said Executive Vice
President Jim McNeil, who leads SmithBucklin's Business + Trade Industry
Practice. He noted the study "Leading
with Intent: 2017 National Index of Nonprofit Board Practices
which found that only 40 percent of boards did an assessment in a
two-year period, and boards that did assess their own performance got
higher grades across all areas of board performance. "We're thrilled to
provide all of our client organizations with a highly sophisticated
assessment program that brings about the performance outcomes that
matter most," McNeil said.

"AXP reflects expertise and practices from outside our industry as well
as from within. It demonstrates our commitment to continuous improvement
and our company's mission of achieving the missions of the organizations
we serve," said Executive Vice President David Schmahl, who leads
SmithBucklin's Healthcare + Scientific and Technology Industry Practices.

Governing board members have enthusiastically embraced SmithBucklin AXP.
During beta-testing, 96 percent of invited board members actively
participated in the program. Both board members and executive directors
lauded the program's holistic nature and succinct design. They said it
enabled rich conversations that couldn't have happened otherwise, and
helped their organizations make positive changes quickly and effectively.

"Throughout my career I have studied dozens of performance excellence
programs. SmithBucklin's approach and methodology is the first I have
seen designed specifically for association management, and I commend
them on this impressive vision," said Paul Borawski, retired CEO of the
American Society for Quality (ASQ). Borawski, who led ASQ from a small
U.S. society to become the largest and most respected organization of
its kind in the world, was recognized in 2013 with the Forward Award for
Excellence for ASQ's application of the Malcolm Baldridge Performance
Excellence Criteria.

Sanderson said the introduction of AXP comes at an important time for
SmithBucklin. The company will celebrate its 70th anniversary
in 2019. "As a longtime leader in association management, we are mindful
of our obligation and opportunity to leverage the breadth and depth of
our resources, experience, and talent to bring effective practices and
drivers of success to all of the organizations we serve. AXP is a
significant investment designed to enable long-term partnerships and
impact across hundreds of industries and professions. We thank our
strong community of executive directors and board leaders who, together,
helped to shape its development and who will use it to further their
missions," Sanderson said.

About SmithBucklin

SmithBucklin is the association
and services company more organizations turn to than any
other. Our mission is to achieve the missions of the client
organizations we serve and provide uncompromised stewardship for their
long-term prosperity. SmithBucklin offers full-service management and outsourced
to trade associations, professional societies, technology
user communities, industry consortia, charitable organizations,
corporations, and government institutes. Founded in 1949, SmithBucklin
has offices in Chicago, Washington D.C., Old Lyme, Conn., St. Louis, and
San Ramon, Calif., and delivers seamless association and event
management services worldwide. The company is 100 percent
employee-owned. For more information, please visit
or call 1-800-539-9740.

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