Market Overview

Hint, Inc. at Outside Lands 2018


Expanding its support of the music industry, Hint, Inc. announces the
Oasis, a refreshingly unique multi-sensory experience at San Francisco's
Outside Lands 2018.

From August 10-12, in addition to hydrating and protecting music fans
with its award-winning essence-infused water and sunscreen, hint® will
deliver its first-ever Oasis by hint, a unique adaptive multi-sensory
experience which has been designed to provide comfort and excitement in
the face of San Francisco's unpredictable and changeable environment.

Featuring locally-produced art, an innovative LED light installation,
photo booth and more, the hint Oasis will be an ideal place for
festival attendees to take a break from the heat or warm up from the fog
while enjoying a delicious fruit-infused hint® water. Don't forget to
ask for a quick spray of hint® sunscreen, enhanced with fruit essences
that turn sun protection into an SPF 30 aromatherapy session.

"We are excited to be partnering with Outside Lands and help keep
everyone healthy and hydrated in our backyard," says Kara Goldin,
founder and CEO of hint, Inc. "We have always had a synergistic
relationship with the music world, and the philosophies behind Outside
Lands align perfectly with ours. It is a forward-thinking curator,
environmental leader and enjoyment promoter."

Notes Steve Welkom, COO of Outside Lands' co-promoters Another Planet
Entertainment, "Our Northern California community is so important to
Outside Lands, and we are excited to have our San Francisco neighbors at
hint® be part of the festival. The Oasis by hint is a welcome addition
to the weekend."

Leading the musical charge this year are powerhouse performers Janet
Jackson, Florence + The Machine and The Weeknd along with hot new talent
like Sabrina Claudio, Kelela, Daniel Caesar, Tash Sultana, crowd
favorites like Beck, Bon Iver, CHVRCHES. Outside Lands continues
expanding its efforts to divert more waste than any other festival of
its size. In 2017 an incredible 91% of last year's waste was composed of
reusable, recyclable, and compostable materials.

About hint, Inc.

San Francisco-based hint, Inc., founded by entrepreneur Kara Goldin, is
most known for its delicious unsweetened flavored water, which helps
people fall in love with water. Since its launch, hint® water has helped
consumers live healthy lifestyles by making water taste great without
sugar or diet sweeteners. The brand has received numerous accolades,
including Best Flavored Water (from Health, Men's Health, and SELF
magazines). In addition to hint's award-winning fruit-infused still
water; hint makes a sparkling version that received Better Homes and
Gardens' Best New Product award and the Silver Stevie award for Best New
Product of the Year; and hint kick®, the brand's first caffeinated
beverage. In 2017, hint introduced its own sunscreen, scented with
hint's fruit essences to transform the application of sunscreen into an
enjoyable experience. The SPF 30 mist is free of oxybenzone and parabens
and is available in three refreshing scents: Pineapple, Grapefruit and
Pear. hint water and sunscreen are produced in the USA and are available
at and grocery and specialty stores nationwide. Follow
@hint on social media and at

About Outside Lands Festival

Founded in 2008, San Francisco's Outside Lands Festival, annually takes
place in the historic Golden Gate Park. With an incomparable vision for
marrying local food and drinks with music, art and comedy unlike any
other festival in the country, Outside Lands has become one of the most
popular summer events for both the culinary and music enthusiast alike.
The three day festival features more than 80 restaurants, 40 wineries,
28 breweries and 10 cocktail bars all local to California, and showcases
more than 60 legendary and emerging artists. To date, Outside Lands has
raised over $10 million dollars for the San Francisco Recreation and
Park Department and, with a heavy emphasis on sustainability, boasts one
of the best environmental records of all US festivals. Outside Lands was
co-founded by Superfly and Another Planet Entertainment and takes place
each August. Learn more at or
on Twitter @sfoutsidelandsFacebook, and
Instagram @outside_lands.

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