Market Overview

Cypress Names Arrow Global Distribution Partner of the Year


Selected for Excellence in Customer Expansion, Demand Creation and
Asset Management

Cypress Semiconductor Corp. (NASDAQ:CY), the embedded solutions leader,
today announced that it has named global technology solutions provider
Arrow Electronics, Inc. as its global distribution partner of the year
for 2017. Cypress selected Arrow based on its successful execution of
demand creation initiatives that have significantly expanded Cypress'
customer base and its execution of several marketing platforms,
including supporting Cypress' corporate branding campaign.

Arrow received a commemorative award in each geography recognizing the

"Our distribution partners play a critical role in Cypress' corporate
strategy to sell solutions into markets growing faster than the overall
semiconductor industry," said Kamal Haddad, vice president of
distribution sales at Cypress. "Distribution delivered more than 70
percent of Cypress' revenue in 2017, and Arrow was our leading partner
worldwide. Their efforts in growing our customer base have helped bring
our world-class connect, compute and store solutions to a wide range of
applications and supported our 20% year-on-year growth overall."

About Arrow Electronics

Arrow Electronics is a global provider of products, services and
solutions to industrial and commercial users of electronic components
and enterprise computing solutions. Arrow serves as a supply channel
partner for more than 125,000 original equipment manufacturers, contract
manufacturers and commercial customers through a global network of more
than 465 locations serving over 90 countries. Learn more at

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About Cypress

Cypress is the leader in advanced embedded solutions for the world's
most innovative automotive, industrial, smart home appliances, consumer
electronics and medical products. Cypress' microcontrollers, analog ICs,
wireless and USB-based connectivity solutions and reliable,
high-performance memories help engineers design differentiated products
and get them to market first. Cypress is committed to providing
customers with the best support and development resources on the planet
enabling them to disrupt markets by creating new product categories in
record time. To learn more, go to

Cypress, the Cypress logo and PSoC are registered trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

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