Market Overview

Aramark Brings Gen Z Food Trends to Life with New Back-to-School Offerings on College Campuses Nationwide


Today's Gen Z college students, those born from the mid-1990s to the
early 2000s, want it all when it comes to their food – quick, fresh,
healthy, local and sustainable. Aramark
(NYSE:ARMK), the award-winning-food and facilities partner, serving
more than 3 million higher education students on more than 500 college
and university campuses each year, is rising to the challenge and
introducing new sustainability commitments, healthier menu items and
innovative programs, to fit Gen Zers' desires.

This press release features multimedia. View the full release here:

Aramark, the award-winning-food and facilities partner, serving more than 3 million higher education ...

Aramark, the award-winning-food and facilities partner, serving more than 3 million higher education students on more than 500 college and university campuses each year, is introducing new sustainability commitments, healthier menu items and innovative programs, this school year. (Photo: Business Wire)

"Students' demand for quality, health, convenience and personalization
drives every stage of our menu innovation process," said Jeff Gilliam,
president of Aramark's Higher Education business. "Our team layers
consumer insights and proprietary data with trends from industry experts
and market research partners to identify, create and introduce
innovation to each menu we develop for college campuses."

Enhancing Sustainability Efforts

Aramark's mission of enriching and nourishing lives goes beyond the food
being served. With more than 8 million tons of plastics leaked into the
world's oceans each year, and 80% of Aramark consumers trying to reduce
personal consumption of plastic1, the company is
significantly reducing
single-use disposable plastics
across its global food service
operations by 2022, including a nearly 100% reduction of plastic straws
and stirrers on its Higher Education campuses, starting September 2018.
Smaller quantities of plastic straws will be available upon request, for
those that need them, and for retail customers in some locations.

As a way to meet students' growing demand for local and sustainable
food, Aramark partnered with FarmLogix to launch Open
, a software platform that allows the company to easily source
and report on sustainable ingredients and purchases. Aramark is using
the tool to track sustainable attributes such as: Seafood Watch® Best
Choice or Good Alternative, Fair Trade USATM certified, USDA
Organic and more. Open Fields increases Aramark's access to fresh, high
quality, local produce and sustainably sourced products that also
support the thousands of local communities the company serves.

Growing Plant-Forward Menu Options

Aramark's proprietary plant-forward research suggests that consumers,
primarily motived by health, are shifting their eating habits toward
more plant-forward foods, with 60% wanting to reduce their meat intake2.
Nearly three out of four (65%) Gen Zers, specifically, find
plant-forward eating appealing and 79% would go meatless, 1-2 times a
week now or in the future3.

As part of its Healthy
for Life 20 By 20
commitment with the American Heart Association
(AHA), Aramark's chefs are finding creative ways to include more fruits
and vegetables into menus; Thirty percent of the main dishes Aramark
serves in Higher Education locations are vegan or vegetarian. This year,
more than 150 Aramark chefs from college campuses across the United
States and Canada participated in plant-based
culinary trainings
with the Humane Society of the United States
(HSUS) to bring even more innovative recipes, that center on foods
including vegetables, whole grains, legumes and nuts to their campus

Some of the new plant-forward options debuting this fall Include:

  • Sweet Potato Smash- Sweet potato, goat cheese, cranberry sauce
    and arugula on whole grain ciabatta.
  • Spanakopita Quesadilla- Crispy tortilla filled with spinach and
    feta cheese spread and served with Tzatziki sauce.
  • Roasted Butternut Tartine- Open-faced sandwich with roasted
    butternut squash, arugula, ricotta cheese and a Dijon maple drizzle.
  • All American Beyond Burger®- The revolutionary plant-based
    patty that looks, cooks and satisfies like beef, will be added to the
    menu at Burger Studio & Grille Works locations for a limited time.

Making Personalization More Popular

Aramark is introducing an enhanced Campus Dish web and mobile experience
on the campuses it serves, to meet the demand for quick, easy and great
tasting options. The new interactive design will let students, faculty
and staff:

  • See what dining locations are open now or nearby
  • Personalize their experience by tagging their favorite locations
  • Review menus and filter by allergens, dietary restrictions or special
  • Identify the best meal plan to suit their lifestyle, using the Meal
    Plan match survey
  • Easily purchase meal plans and declining balance with an enhanced
    eCommerce and checkout experience.

Aramark is also adding a new franchise partner to its robust list of
national brands, with the introduction of New England-based Oath
. The fast-casual pizza restaurant boasts a proprietary style
of pizza crust that is hand-stretched, grilled, and seared in avocado
oil, for a crispy crunch, that cooks in 90 seconds or less, and will
appear on a dozen campuses this fall. Customers can choose from nearly
40 ethically sourced, seasonally inspired, and Certified Humane
toppings, sauces and garnishes. As the only existing Certified Humane
pizza restaurant in the country, all of Oath's pizzas are made without
hormones, artificial preservatives or antibiotics.

To learn more about how Aramark elevates the student experience with
custom campus solutions, visit

Download Aramark's back-to-school visual assets here.

About Aramark

Aramark (NYSE:ARMK) proudly serves Fortune 500 companies, world
champion sports teams, state-of-the-art healthcare providers, the
world's leading educational institutions, iconic destinations and
cultural attractions, and numerous municipalities in 19 countries around
the world. Our 270,000 team members deliver experiences that enrich and
nourish millions of lives every day through innovative services in food,
facilities management and uniforms. We operate our business with social
responsibility, focusing on initiatives that support our diverse
workforce, advance consumer health and wellness, protect our
environment, and strengthen our communities. Aramark is recognized as
one of the World's Most Admired Companies by FORTUNE, as well as an
employer of choice by the Human Rights Campaign and DiversityInc. Learn
more at or
connect with us on Facebook and Twitter.

1 Survey conducted June 2018 among Aramark consumers.
Aramark conducted a third party study, in February 2018, with a random
sampling of 5,272 Americans, ages 18-60, which examined consumer
attitudes toward plant-forward eating.
3 According to
Aramark's February 2018 plant-forward study.

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