Market Overview

JAKKS Pacific Launches FanHeads™

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Foldable, Wearable, Authentic, Replica NFL and NCAA Helmets

Leading U.S. toymaker, JAKKS Pacific (NASDAQ:JAKK) enters the sports
arena by kicking off the football season with the launch of FanHeads™, a
new and innovative product that offers football fans the unique
opportunity to wear a realistic, great looking, and lightweight NFL or
college football helmet at an affordable price.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180809005181/en/

FanHeads - Dallas Cowboys (Graphic: Business Wire)

FanHeads - Dallas Cowboys (Graphic: Business Wire)

"For years, jerseys, T-shirts, and baseball hats have been the staple
for game day fan gear. FanHeads is the first product to expand on this
category and introduces a new and exciting way for fans to show their
team spirit and support with an authentic replica helmet," said Michael
Bernstein, SVP Marketing, JAKKS Pacific. "The helmet is the most
identifiable representation of any football team, and now fans can
actually wear a realistic helmet at an incredibly affordable price.
FanHeads helmets are easy to assemble and they are adjustable so one
size fits kids to adults."

FanHeads™ helmets are the perfect addition to any game, tailgate, or
party with family. FanHeads™ helmets are available at www.fanheads.com,
major retailers, NFL stadiums, and university bookstores for a retail
price of $9.99 to $14.99.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer, manufacturer
and marketer of toys and consumer products sold throughout the world,
with its headquarters in Santa Monica, California. JAKKS Pacific's
popular proprietary brands include BIG-FIGS™, Perfectly Cute™, Real
Workin' Buddies™, Squish-Dee-Lish™, XPV®, Disguise®, Moose Mountain®,
Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired
products featuring premier licensed properties; and C'est Moi™, a youth
skincare and make-up brand. Through JAKKS Cares, the company's
commitment to philanthropy, JAKKS is helping to make a positive impact
on the lives of children. Visit us at www.jakks.com and
follow us on Instagram (@jakkstoys),
Twitter (@jakkstoys)
and Facebook (JAKKS
Pacific
).

©2018 JAKKS Pacific, Inc. All rights reserved

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