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Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research


Infiniti Research, a world-renowned market intelligence solutions
provider, has announced the completion of their latest article on the biggest
content marketing trends you should be following in 2018

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Newest Content Marketing Trends to Make Your Customer Go Head over Heels for Your Brand. (Graphic: B ...

Newest Content Marketing Trends to Make Your Customer Go Head over Heels for Your Brand. (Graphic: Business Wire)

Content marketing is all about offering the user with truly pertinent
and useful content rather than just pitching the products and services
to them. It comprises of development and distribution of interesting
content to attract and convert prospects into customers and customers
into regular buyers. It has more to do with educating your audience so
that they know, like, and trust you enough to do business with you. This
marketing technique uses online channels such as podcasts, blogs, video,
and social media sites as a medium to reach out to the target customer

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Content marketing has become a popular marketing technique and is
evidently here to stay. With a huge number of marketers turning
successful in brushing up their own strategies, 2018 will witness some
thrilling content marketing trends. Also, with more content being
created now than ever before, users can guess to see some fresh and
innovative content from their favorite brands.

"As traditional marketing strategies are becoming less popular with
the audience, forward-thinking marketers are on the lookout for newer
and better strategies like content marketing to keep the customers
hooked on,"
says an industry expert from Infiniti.

Biggest content marketing trends you should be
following in 2018:

  • IoT in content marketing: You can find IoT (Internet of Things)
    literally everywhere now. IoT provides great potential for brands to
    make their content a part of their audience's life. This is quite
    obvious in the way we network with devices and new technologies.
    Products like Siri, Google Home, and Alexa are increasingly turning
    into common names in households. These devices reply to customer
    queries promptly and even provide them with call-and-response content
    on the go. IoT is making it simpler for organizations to share content
    with a broader audience that doesn't want to be tied to a screen. To
    know more about our solutions
    , get
    in touch
  • Interactive visual content through VR: Virtual reality is one
    of the most fascinating content marketing trends right now, and there
    is nothing like VR when it comes to gripping complete audience
    attention and guaranteeing maximum engagement. Though investment in VR
    technology might seem to be an expensive affair, there are ways to
    test and execute new marketing tactics with a strategic approach,
    which would go easy on the pockets. For example, Lowe's, a home
    improvement firms have already ventured into VR technology as a part
    of their content marketing strategy. The company is using this
    technology to help consumers make informed buying decisions by
    imagining their plans for home improvement. To know more about our
    portfolio of solutions
    , request
    a proposal
  • Rising focus on transparency: The market competition is rising
    up by the day, putting businesses under huge pressure to not fall into
    the bad books of customers. Modern customers anticipate businesses to
    be reliable, transparent, and driven to give back to society. Going
    forward, all the brands need to concentrate on transparency and
    disclosure. With the growth of endorsements and influencer marketing,
    this has become very crucial to build relationships with cautious
  • Get
    in touch
    , to know more about the biggest content marketing
    trends you should be following in 2018

Infiniti Research is a global market intelligence company offering
strategic insights to help look beyond market disruptions, study
competitive activity, and develop intelligent business strategies.
Listed below are the biggest content marketing trends you should be
following in 2018.

View the complete list of the biggest content marketing trends you
should be following in 2018:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 15+ years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.

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