Market Overview

Global Study: 7.000 Consumers Interviewed about "Electronics of the Future" – electronica Index


81% of consumers all around the world would like "electronic devices
of the future" to make their lives easier. However, users have very
different views on what artificial intelligence (AI), robotics, and
digitalization should and shouldn't be allowed to do: 71% of global
consumers think that electronic devices should only assist humans. These
are the findings of the electronica trend Index 2018. 7,000 consumers in
the USA, Asia and Europe were interviewed in a representative survey of
the population by a market research institute on behalf of the world's
leading trade fair and conference electronica.

Manufacturers are working at full speed with artificial intelligence and
digital networking to build on the current success of smart electronics.
The concept of voice control is clearly popular: Around 60% of consumers
worldwide are in favor of electronic devices being able to engage in
dialog with humans in future—along the lines of familiar voice-activated
assistants such as Siri, Alexa, and Cortana. However, 17% of consumers
all around the world strongly object to the concept of talking

What robots should and shouldn't be able to do

There is a consensus amongst consumers that digital assistants shouldn't
be too "human-like": In response to the question regarding how future
service robots should behave, 72% are in favor of robots with artificial
intelligence remaining clearly recognizable as machines. The strongest
advocates for this are Italians (78%) and US Americans (77%). However,
even in Japan, which comparably has the lowest level of support, there
is still a clear majority of 69% in favor.

Robots should learn autonomously

A global average of 72% of respondents are in favor of robots using
artificial intelligence to learn autonomously and respond to new
situations. The same percentage would like robots to provide
decision-making support, although control should never be relinquished
by humans.

electronica 2018

"As the electronica Trend Index shows, consumers all around the world
are thinking long and hard about the electronics of the future", says
Falk Senger, Managing Director of Messe München and responsible for the
world-leading trade fair electronica. "At electronica 2018, from
November 13–16 in Munich, over 3,000 exhibitors from 50 countries will
be demonstrating just how rapidly the world of smart electronics is

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