Market Overview

The Buckle, Inc. Reports July 2018 Net Sales

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The Buckle, Inc. (NYSE:BKE) announced today that comparable store net
sales, for stores open at least one year, for the 4-week period ended
August 4, 2018 increased 2.3 percent from comparable store net sales for
the 4-week period ended August 5, 2017. Net sales for the 4-week fiscal
month ended August 4, 2018 increased 12.3 percent to $68.0 million from
net sales of $60.6 million for the prior year 4-week fiscal month ended
July 29, 2017.

Comparable store net sales for the 13-week second quarter ended August
4, 2018 increased 1.4 percent from comparable store net sales for the
13-week period ended August 5, 2017. Net sales for the 13-week fiscal
quarter ended August 4, 2018 increased 2.8 percent to $201.1 million
from net sales of $195.7 million for the prior year 13-week fiscal
quarter ended July 29, 2017.

Comparable store net sales for the 26-week year-to-date period ended
August 4, 2018 decreased 0.9 percent from comparable store net sales for
the 26-week period ended August 5, 2017. Net sales for the 26-week
fiscal period ended August 4, 2018 decreased 0.5 percent to $406.0
million from net sales of $407.9 million for the prior year 26-week
fiscal period ended July 29, 2017.

Due to the 53rd week in fiscal 2017, comparable store net
sales for the month, quarter, and year-to-date periods are compared to
the 4-week, 13-week, and 26-week periods ended August 5, 2017.

The Company will announce second quarter earnings the morning of Friday,
August 24, 2018. Management will hold a conference call at 10:00 a.m.
EDT on August 24, 2018 to discuss results for the quarter. To
participate in the call, please call (800) 230-1059 for domestic calls
or (612) 234-9959 for international calls and reference the conference
code 453068. A replay of the call will be available for a two-week
period beginning August 24, 2018 at 12:00 p.m. EDT by calling (800)
475-6701 for domestic calls or (320) 365-3844 for international calls
and entering the conference code 453068.

About Buckle

Offering a unique mix of high-quality, on-trend apparel, accessories,
and footwear, Buckle caters to fashion-conscious young men and women.
Known as a denim destination, each store carries a wide selection of
fits, styles, and finishes from leading denim brands, including the
Company's exclusive brand, BKE. Headquartered in Kearney, Nebraska,
Buckle currently operates 455 retail stores in 43 states compared to 463
stores in 44 states as of August 9, 2017. To listen to the Company's
recorded monthly sales commentary, please call (308) 238-2500.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT
OF 1995: All forward-looking statements made by the Company involve
material risks and uncertainties and are subject to change based on
factors which may be beyond the Company's control. Accordingly, the
Company's future performance and financial results may differ materially
from those expressed or implied in any such forward-looking statements.
Such factors include, but are not limited to, those described in the
Company's filings with the Securities and Exchange Commission. The
Company does not undertake to publicly update or revise any
forward-looking statements even if experience or future changes make it
clear that any projected results expressed or implied therein will not
be realized.

News releases and other information about The Buckle, Inc., can be found
on the Internet at www.buckle.com

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