Market Overview

Global Online Advertising Market 2018-2023: CAGR to Register a Value of 10% - Mobile to Exhibit the Highest Growth -


The "Global
Online Advertising Market - Segmented by Ad Format (Display, Social
Media, Search Engine, Video, Email), Platform (Mobile, Desktop/ Laptop,
Smart TV), End User Vertical (Automotive, Healthcare, IT and
Telecommunication) and Region - Growth, Tr"
report has been
added to's offering.

Online Advertisement Market is expected to register a CAGR of over 10%
during the forecast period, 2018 to 2023.

The regular technological advancement coupled with ascending digital
spending is expected to drive the online advertisement market over the
forecast period.

The users on social media such as Facebook. Instagram, Google Plus, and
Twitter are exploding. The companies are collecting crucial data about
user's personal information and initiating personalized, targeted ads
that are useful for the user. In addition, the commercial companies
including large and small scale are very active on the aforementioned
social media platforms and looking ways to acquire more customers and
understand a user's behavior through data mining technique(s).

The infamous social platforms are providing ad services to the
advertisers who are seeking customer acquisition which is expected to
have a positive impact on the market growth over the next six years.
Interestingly, the advertisers are utilizing remarketing ad techniques
to offer more personalized and rich experience to the customers.

Key Highlights

  • Increasing Use of Smartphones
  • Mobile to Exhibit the Highest Growth

Key Developments in the Market

  • June 2018 - Google LLC rebranded their advertising business which
    expands the capability to diverse small scale businesses thereby
    enabling to reach more consumers as compared to the existing base.

Companies Featured

  • Google LLC
  • Facebook Inc.
  • LinkedIn Corporation
  • Microsoft Corporation
  • Twitter Inc.
  • Quora Inc.
  • Baidu Inc.
  • Yahoo! Inc.
  • IAC/InterActiveCorp
  • Inc.

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Executive Summary

4. Market Dynamics

5. Global Online Advertising Market Segmentation

6. Competitive Intelligence - Company Profiles

7. Investment Analysis

8. Opportunities in Global Online Advertising Market

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