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Robbins Geller Rudman & Dowd LLP Files Class Action Suit against Nielsen Holdings plc

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Robbins
Geller Rudman & Dowd LLP
(http://www.rgrdlaw.com/cases/nielsen/)
today announced that a class action has been commenced on behalf of
purchasers of Nielsen Holdings plc (NYSE:NLSN) common stock during the
period between February 8, 2018 and July 25, 2018 (the "Class Period").
This action was filed in the Southern District of New York and is
captioned Gordon v. Nielsen Holdings, plc, et al., No. 18-cv-7143.

The Private Securities Litigation Reform Act of 1995 permits any
investor who purchased Nielsen common stock during the Class Period to
seek appointment as lead plaintiff. A lead plaintiff acts on behalf of
all other class members in directing the litigation. The lead plaintiff
can select a law firm of its choice. An investor's ability to share in
any potential future recovery is not dependent upon serving as lead
plaintiff. If you wish to serve as lead plaintiff, you must move the
Court no later than 60 days from today. If you wish to discuss this
action or have any questions concerning this notice or your rights or
interests, please contact plaintiff's counsel, Darren
Robbins
of Robbins Geller at 800/449-4900 or 619/231-1058, or via
e-mail at djr@rgrdlaw.com. You can
view a copy of the complaint as filed at http://www.rgrdlaw.com/cases/nielsen/.

The complaint charges Nielsen and certain of its officers with
violations of the Securities Exchange Act of 1934. Nielsen describes
itself as a leading global performance management company providing its
clients with a comprehensive understanding of what consumers watch and
what they buy and how those choices intersect.

The complaint alleges that during the Class Period, Nielsen repeatedly
assured investors that its measurement and analytics services continued
to be viable and strong. In addition, according to the Company, because
privacy was built into its business processes, the enactment of the
European General Data Protection Regulation ("GDPR") would not impact
its business, nor limit necessary access to large data sets provided by
its partners like Facebook. Accordingly, despite business challenges in
certain geographic regions, as late as June 5, 2018, defendants stated
the Company's 2018 financial outlook for revenue earnings and free cash
flow of $800 million remained on track.

The complaint alleges that defendants' Class Period representations
concerning the Company's current business and financial condition,
including its forecasted financial results, were each materially false
and misleading when made, because defendants failed to disclose the
following true facts that were known to defendants or recklessly
disregarded by them: (a) the Company recklessly disregarded its
readiness for, and the true risks of, privacy-related regulations and
policies, including the GDPR, on its current and future financial and
growth prospects; (b) the Company's financial performance was far more
dependent on Facebook and other third-party large data set providers
than previously disclosed, and privacy policy changes affected the scope
and terms of access Nielsen would have to third-party data; and (c)
access to Facebook and other third-party provider data was becoming
increasingly restricted for Nielsen and its clients. As a result of
these material misrepresentations and omissions, Nielsen stock traded at
artificially inflated prices of as high as $34.00 per share during the
Class Period.

Then, on July 26, 2018, Nielsen announced that it had missed revenue and
earnings targets for the second quarter of 2018, that the GDPR was
affecting its partners and clients, and that the Company's CEO would
retire at the end of 2018. The Company also announced sharp revisions to
EBITDA margin growth, a $0.56 reduction of projected net income, and a
$250 million reduction in free cash flow guidance, which was sharply
below the guidance issued in April 2018. As a result of these
disclosures and the significant reduction in the Company's outlook for
free cash flow, the price of Nielsen stock declined more than 25%, from
a close of $29.57 per share on July 25, 2018 to a close of $22.11 per
share on July 26, 2018.

Plaintiff seeks to recover damages on behalf of all purchasers of
Nielsen common stock during the Class Period (the "Class"). The
plaintiff is represented by Robbins Geller, which has extensive
experience in prosecuting investor class actions including actions
involving financial fraud.

Robbins Geller is one of the world's leading law firms representing
investors in securities litigation. With 200 lawyers in 10 offices,
Robbins Geller has obtained many of the largest securities class action
recoveries in history. For five consecutive years, ISS Securities Class
Action Services has ranked the Firm in its annual SCAS Top 50 Report as
one of the top law firms in both amount recovered for shareholders and
total number of class action settlements. Robbins Geller attorneys have
helped shape the securities laws and recovered tens of billions of
dollars on behalf of aggrieved victims. Beyond securing financial
recoveries for defrauded investors, Robbins Geller also specializes in
implementing corporate governance reforms, helping to improve the
financial markets for investors worldwide. Please visit http://www.rgrdlaw.com
for more information.

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