Market Overview

Eat The Frog Fitness Gains Strength with Growth in Canada

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Rapidly expanding fitness franchise goes international with new deal

Eat the Frog Fitness is expanding to Canada, making the franchise
company an international brand. Eat The Frog Fitness signed an agreement
with Canadian partners for the British Columbia territory with 11
locations that includes new fitness studios in the Vancouver metro area.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180808005709/en/

Eat the Frog Fitness offers an inclusive approach to physical fitness and helps members maintain mom ...

Eat the Frog Fitness offers an inclusive approach to physical fitness and helps members maintain momentum to accomplish their goals. (Photo: Business Wire)

"Our intent since inception was to take Eat the Frog Fitness worldwide,"
says Co-Founder, Olympian and Chief Brand Officer Bryan Clay. "We have
more than 150 franchise licenses under contract throughout North America
and continue to grow at a rapid rate."

In 2008 Clay won the Olympic Gold Medal in the Men's Decathlon. He and
his Eat the Frog Fitness Co-Founder Joe Culver, whose expertise lies in
finance and corporate development, recognized a business opportunity
when they observed that athletic training had become overly focused on
appearance and weight, rather than physical function and endurance.
Together they created the Eat the Frog Fitness approach to be inclusive
of every body.

Eat the Frog Fitness blends proprietary training methods with an
evidenced-based franchise-business model. By late 2019 Eat the Frog
Fitness plans to have 40 fitness studios open. Hundreds more are
expected to open through 2021 and beyond.

"Dozens of franchise partners are signing leases and building out Eat
the Frog Fitness studios in many U.S. markets and now in Canada," says
Eat the Frog Co-Founder and CEO Joe Culver.

Eat
the Frog Fitness
has designed its studio environment to eliminate
gym-intimidation, encourage social interaction, and integrate adaptive
technology. This blend keeps members coming back for more. Highlights
include:

  • Workouts on IMAX-style monitors.
  • Customized fitness machine settings so class participants can move at
    the same pace regardless of fitness level.
  • Live and virtual coach classes to provide tips for fitness enhancement.

The Eat the Frog Fitness difference can be seen in members' motivation
and results. Each member of the Frog Family performs customized
low-impact, high intensity workouts that improve physical fitness,
reduce the risk of injury and allow for physical recovery.

About Eat the Frog

With 24/7 access to live and virtual coach classes Eat the Frog Fitness
combines athletic inspired training, cutting-edge technology, and
real-time heart rate monitoring for the most effective workout on the
market. The Eat the Frog Fitness method helps members realize small
improvements in health everyday while staying engaged.

More information at http://www.eatthefrogfitness.com

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