Market Overview

Sara Lee® Frozen Bakery Expands Executive Team, Adding Three World Class Food Industry Veterans to Lead Critical Functions, Bolster Innovation and Talent Development


New Chief Supply Chain Officer, Chief Human Resources Officer, and
Chief Information Officer poised to support rapid growth

Today, Sara Lee® Frozen Bakery announced the addition of three
food industry veterans to its executive team, filling top roles in
supply chain, human resources and technology that are critical to
evolving the premium frozen bakery company to the next level as an
independent brand. Carson Funderburk, Matt Beliveau and Colin Schneid
join to lead supply chain, human resources and information technology,

"We are very excited to add three extraordinarily talented and
experienced leaders to our team. They all have great track records of
delivering world class business results, developing people, and building
organizations," said Craig Bahner, Chief Executive Officer of Sara
Frozen Bakery. "Carson, Matt and Colin will help us attract,
develop and retain great talent and enable our people to achieve their
full potential within a culture that values and shows respect for all."

Carson Funderburk has been hired as the company's Chief Supply Chain
Officer and will be responsible for ensuring the company's end-to-end
supply chain is efficient, sustainable and provides seamless resources
and support to the manufacturing facilities. Prior to Sara Lee®,
Funderburk was at General Mills for almost 17 years and Procter & Gamble
immediately prior.

"Sara Lee® Frozen Bakery is built from a legacy brand that has
connected many generations with its quality products. Today we have a
new opportunity to extend that brand in different ways, with a new
supply chain and innovative products. We will ensure that the supply of
our quality products is delivered seamlessly and continuously to our
individual and institutional customers. I look forward to supporting our
valued customers across the U.S. and beyond," said Funderburk.

Matt Beliveau joins as the company's Chief Human Resources Officer and
will be responsible for working with Craig Bahner to build the corporate
leadership team at its Oakbrook Terrace headquarters and engage the
company's 1,300 employees across all sites. His creative approach to
talent management and proven track record in establishing a
collaborative and innovative workplace will provide a strong base for
the evolving culture at Sara Lee® Frozen Bakery. Beliveau was at
Morton Salt for the past four years. Prior to that he spent 13 years at
General Mills, and also served for four years on active duty in the U.S.
military as a logistics officer.

"The Sara Lee® Frozen Bakery brand is iconic and recognized by
customers and consumers for quality products with a rich history. It's
exciting to help expand a team and create a culture that will elevate a
storied brand even further. Employees are such a large part of what will
bring the newly launched company to life and I can't wait to begin
working with our 1,300 employees across the U.S. to make it happen,"
said Beliveau.

Colin Schneid joins as Chief Information Officer and will be leading
technology innovation and support systems that enable employees to
deliver on the customer promise. Technology will anchor much of the
company's investments in research and development. Prior to joining the
Sara Lee®
Frozen Bakery team, he was at the food product development
company OSI Group in Chicago, and before OSI he spent 17 years in
technology roles at Georgia Pacific.

"Technology will be a critical factor to enable Sara Lee's employees to
deliver its products efficiently whether in a direct-to-consumer or a
business-to-business setting. I'm thrilled to join a company that is
embracing innovation as a core value and using technology as a business
enabler," said Schneid.

Last week, Sara Lee® Frozen Bakery announced commencement of
operations following the closing of the sale of Sara Lee® Frozen
Bakery, Van's®, Chef Pierre® and Bistro Collection®
from Tyson Foods to Kohlberg & Company. In tandem with expanding the
executive leadership team, Sara Lee® Frozen Bakery is building a
new research and development facility and test kitchen adjacent to its
corporate offices to accelerate product and packaging innovation.

About Sara Lee® Frozen Bakery

Sara Lee® Frozen Bakery is a leading maker of frozen bakery and
dessert products headquartered in the Chicago suburb of Oakbrook
Terrace, Illinois and operating production and distribution facilities
in Michigan and North Carolina. The company's product lines include Sara
® Frozen Bakery, Van's, Chef Pierre and Bistro
Each day the company's nearly 1,300 of employees delight
consumers and deliver outstanding products, service and value to
customers throughout the world. For more information visit

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