Market Overview

Engagio Announces New ABM "Smart Tools" to Help B2B Marketers Rapidly Assess and Understand Target Account Health

Share:

Smart Tools are a suite of ABM features that make it faster and
easier to visualize and measure multiple account funnels

Engagio, a leading software company that helps B2B marketing
professionals orchestrate quality growth at scale, today announced new
ABM Smart Tools that allow marketers to increase engagement and improve
target account health across multiple account funnels. The new ABM Smart
Tools make it possible to understand account progression across all
tiers of accounts in seconds. Marketers can quickly understand account
health to either optimize current programs or pass along critical
information to activate sales.

More B2B marketers are adopting account based marketing as a strategy to
help with higher deal sizes, retention, and upsell/cross-sell. Yet, many
marketing organizations have a difficult time using current lead based
systems to scale and operationalize programs, analysis, and reporting.
In particular, there are not scalable ways to visualize the different
tiers of target accounts and rapidly assess where they are in the
buyer's journey.

"We are excited to add Smart Tools to our product suite," said Jon
Miller, founder and CEO of Engagio. "ABM success requires knowing not
only what's happening across target accounts but also understanding when
and how to take action. Engagio's ABM Smart Tools provide these insights
real-time in a way that's easy for revenue teams to understand and use."

Specifically, Engagio's new Smart Tools include:

  • ABM Scorecard - Compare multiple account tiers to better understand
    the progression of accounts in each list.
  • Quick Cards - Customized for your business to automatically identify
    accounts that need action, e.g. active target accounts with no sales
    touches in the last 7 days.
  • Quick Links - Easily share insights across teams to ensure both
    marketing and sales see the same information.

"The account-based platform is set to become one of the most important
elements of the technology stack for account-based organizations. TOPO's
research shows marketers are actively looking for solutions to manage
and measure complex, insight-driven orchestrated account-based
initiatives, and this will drive growth in the account-based platform
category in 2018 and 2019," said Eric Wittlake, Senior Analyst at TOPO.
"Engagio's investment in their account-based platform comes as category
growth is taking off."

About Engagio

Engagio is built for marketers, by marketers. As a company we believe in
making our customers successful by providing them with solutions that
help orchestrate quality growth at scale.

Engagio's Account Based Marketing Platform enables B2B marketers to
successfully execute and measure account-centric programs in one
complete solution. Revenue teams can track which accounts are engaging,
know where to focus time and resources, and have a shared understanding
of program impact. Our platform grows with you as your ABM strategy and
business needs evolve.

Backed by leading venture investors and headquartered in San Mateo, CA,
Engagio was named as one of the Top 10 Best Small Companies to Work For
in the Bay Area, and is on the JMP Securities 2018 Hot 100 List of
Privately Held Software Companies. Engagio was also selected as a 2017
Red Herring Top 100 North America and Global Top 100 winner. To learn
more, visit www.engagio.com.

View Comments and Join the Discussion!